WhatTheyThink today announced that David Zwang, a long-time contributor to WhatTheyThink and a well-respected industry expert, will lead the site’s Labels and Packaging Analysis section. In addition to this role, Zwang operates his private consulting practice, Zwang & Company, and is chairman of the Ghent Workgroup, an international organization made up of graphic arts users, associations & developers building best practices for publishing and packaging workflows.

"I am excited about this expanded presence on WhatTheyThink,” Zwang said. “It is an opportunity to parlay my experience in the packaging industry, including my work with the Ghent Workgroup, into actionable ideas and timely information that will benefit the printing and packaging industry, and I look forward to including the views and expertise of other industry thought leaders. I encourage WhatTheyThink readers to contact me with ideas about areas of coverage that will be useful to their businesses."

Companies around the globe have relied on Zwang’s expertise to increase their productivity, margins and market reach for many years. His experience in the labels and packaging industry dates back several decades to his first printing company producing labels for a large consumer products company. Over the ensuing years, he has provided much-needed thought leadership to the industry, and the WhatTheyThink Labels and Packaging Section will provide an excellent platform for his continued contributions.

“The WhatTheyThink membership will benefit significantly from the strategic analysis David brings to this role based on his deep industry experience,” said Eric Vessels, WhatTheyThink’s President. “We expect to see our readers gain advantage from his experience in developing graphic arts standards and workflow best practices through the Ghent Workgroup and his active global consulting practice, just as they benefited from his extensive series covering production inkjet technoogies.”

The WhatTheyThink Labels and Packaging Section can be accessed at http://whattheythink.com/packaging/, where Zwang’s influence is already evident.

About David Zwang

David Zwang, travels around the globe helping companies increase their productivity, margins and market reach. With over 40 years of industry experience, David specializes in process analysis, and strategic development of firms in the fields of publishing, design, premedia, and printing across the globe.

He began in the graphic arts as a commercial photographer, and has since founded and sold several prepress and printing operations. His experience includes expertise pre-media and cross media publishing, with an extensive background in digital, offset, and flexo printing processes. His expertise in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market has transformed many businesses.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Data Analysis, Wide Format, Labels & Packaging, Production Inkjet and Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.