WhatTheyThink

Anthem Wins Three Creativity International Packaging Design Awards

Thursday, December 15, 2016

Design Excellence Awarded in the 46th Creativity International Print & Packaging Competition  

NEW YORK, NY - Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, has been honored with three awards of excellence in the 46th Creativity International Print & Packaging Awards.

Winners of the Creativity International Awards Entries came from over 40 countries and were selected based on their ability to use design to advance the brand promise and influence an emotional connection with the consumer. 

“Companies who truly embrace the power of great design to help create that exceptional experience for their brands—in both the physical and the digital space—will generate interest, trust, and loyalty,” said Janice Jaworski, vice president brand development, Americas. “This industry recognition acknowledges Anthem’s strength in using design in ways that truly create brand desirability, ultimately influencing the consumer’s decision making at the shelf.”

In the Health and Beauty Packaging category, Anthem was awarded Silver for its package design:

Panasonic Men’s Grooming  

Brand Owner: Panasonic

In the Food and Beverage Packaging category, Anthem was awarded Silver for its package design:

JELL-O® Simply GoodTM

Brand Owner: KraftHeinz

In the Food and Beverage Packaging category, Anthem was awarded Bronze for its package design:

Candy Kitchen Caramels

Brand Owner: KraftHeinz

Jaworski concluded: “The right brand experience will impact more consumers and will put your brand in their consideration set more often, ultimately driving strong results. We are thrilled and honored these packaging programs were selected for this important award.”