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Kool Smiles Selects WorkflowOne for Branding Campaign

Monday, August 11, 2008

Press release from the issuing company

Dayton, Ohio, August 11, 2008 - WorkflowOne, one of the nation's leading providers of managed print and promotional solutions, today announced that Kool Smiles has chosen the company to develop a comprehensive branding campaign to support its aggressive expansion plans.

 Kool Smiles, founded in 2002, provides comprehensive, high-quality general dental care to underserved children and young adults aged one to 21. The organization operates 10 clinics in Georgia, as well as 61 clinics in 13 other states.

After a rigorous review of advertising agencies and design firms, WorkflowOne was selected for its full understanding of Kool Smiles' growth strategy and business objectives, as well as its track record of results with other clients. WorkflowOne's Atlanta-based creative team will provide a variety of marketing services for Kool Smiles, ranging from overall brand development to corporate event management, one-to-one direct mail, recruiting and new hire materials, print and outdoor advertising, promotional products, video and web site development and a company magazine. WorkflowOne will handle all copywriting, design and photography, as well as print management and production.

"We reviewed a number of advertising and design firms  but only WorkflowOne came back to us with an 'all in one' strategy for ensuring a consistent look, feel and tone across all of our brand-related materials," said Jeffrey Freeman, vice president of marketing at Kool Smiles. "By adopting their technology platform, WorkflowOneAccess, we are able to automate a number of our marketing processes, freeing up resources and allowing staff to focus on our growth plans of adding 10 to 12 new facilities this year."

WorkflowOne's team was also called upon to design and deliver a public awareness campaign for building community support for continuing dental insurance for underserved children and young adults. Campaign materials included direct mail, dental center information booths, posters, promotional products and bilingual web sites.

"WorkflowOne employs an approach that's unique in our industry," said Scott Berry to chief sales and marketing officer at WorkflowOne. "Most print providers don't design their own creative and most agencies don't have their own production and distribution resources. WorkflowOne gives clients the best of both worlds, all from a single source. By combining these capabilities, WorkflowOne makes sure that compelling creative is designed for the most cost-effective execution while maintaining brand integrity."   




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