WILMINGTON, Mass. - interlinkONE, Inc. is excited to announce that marketing industry veterans John Foley Jr. and Karen DeWolfe will be leading a highly-interactive session at the MarketingProfs’ B2B Marketing Forum in Boston on Thursday, Oct. 20, 2016, from 2-3 p.m.

Foley and DeWolfe will present Using Social Media to Generate Actual Sales, Not Just High-Fives. In their session, the pair will discuss how to target, identify and engage prospective customers across various social media platforms, the importance having a strategic plan, and why using the right social media software is key to finding success in social media generated sales. To provide attendees with a true understanding of why social media marketing and prospecting is valuable, Foley and DeWolfe will use real-world cases that prove significant return on investment is attainable.

Using Social Media to Generate Actual Sales, Not Just High-Fives is a “teach me how session” which makes this presentation unique. Instead of leading an hour-long speaking presentation, attendees will have the opportunity to exercise methods that Foley and DeWolfe discuss in real-time—participants are encouraged to bring a mobile device. Complementing the hands-on aspect of the session, attendees will also receive a thought-provoking workbook to help them reflect on their current social strategy or lack thereof and how to get started with or enhance social selling techniques.

Commenting on the session, DeWolfe said, “It’s an honor for us to present at B2B Marketing Forum. John and I enjoy leading really engaging presentations so we’re excited to participate in a ‘teach me how session’ because participants will actually get to practice what we’re discussing in real-time. Presenting in this format will help attendees better understand the value of social media generated sales, and role as a sales tool.” 

In addition to their presentation, Foley and DeWolfe will be available at the B2B Office Hours, where attendees will have the opportunity to chat with the pair and ask questions to get their expert insight. The two will be participating in office hours on Thursday, Oct. 20 at 3:15 p.m. and Friday, Oct. 21 at 10:15 a.m. at the Birch Bar in the Westin Lobby.

About the Presenters

John Foley Jr. is distinguished by Forbes Magazine as the 15th Most Influential CMO on Social Media, is president and CEO of Boston-based interlinkONE and an expert on SaaS, social media, and inbound marketing. John and his companies use a combination of marketing communications software and consulting services to help organizations nationwide increase revenue through lead generation, strategy, and planning. He has written countless educational resources including white papers and eBooks, and he is a published author of 4 books.

Karen DeWolfe has 20 years of experience in B2B marketing including significant experience in social media generated sales, content marketing, and marketing automation. In her role as vice president of sales, she is responsible for the company’s day-to-day sales and operations including, demand generation and management, marketing program management, and direct/indirect sales. During her extensive marketing career, she has assisted several Fortune 500 organizations with the automation and management of their multi-million dollar marketing initiatives.