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International Typeface Corporation Announces 29 New Weights of ITC Conduit

Monday, June 24, 2002

Press release from the issuing company

WILMINGTON, Mass.--June 21, 2002--Twenty-nine new fonts are now available as part of the newly revised ITC Conduit typeface family from International Typeface Corporation (ITC). In addition to ITC Conduit's six original weights (light, medium and bold with italic counterparts), the family now includes extra light, regular, extra bold and black. Each new font includes italic and small cap counterparts, and seven sets of oldstyle figures have been added to complement the non-italic weights. ITC has also fine-tuned the spacing and other digital aspects of the original design. The new ITC Conduit family can be viewed at www.itcfonts.com/new and purchased for an introductory sale price of $298.00 for all 35 fonts - a savings of $120.00. "The design has always been considered distinctive and slightly left-of-center," said Allan Haley, director of words and letters at ITC. "With the new additions and improvements, ITC Conduit has also become one of our most versatile type families." The typeface with its original six weights was released in 1997 and quickly became one of ITC's most recognized and best-selling typefaces. Shortly after the debut, Fast Company magazine asked designer Mark van Bronkhorst to develop the 29 additional weights for the magazine's exclusive use. Today, all 35 fonts that comprise ITC Conduit are available to the public through ITC. When designing ITC Conduit, van Bronkhorst had parking lot signs in mind. "It's the kind of lettering you might find on boilers, assembly diagrams, and desiccant packets," he said, adding that the design was a cut-and-paste job constructed from a set of character parts. "It's plain, grid-based, visually incompetent, yet legible and direct." As van Bronkhorst developed the face, the 90-degree turns on the shapes reminded him of electrical conduits; hence, the name.

 

 

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