Web offset printing companies embrace manroland web systems’ completely renewed e-commerce offering
Monday, October 10, 2016
Press release from the issuing company
Today, the manroland web STORE supplies well over a thousand web offset customers with spare and wear parts as well as authorized consumables. Completely redesigned and relaunched on 15 July, 2016, this well-established online shop follows the model of the most modern shops in the consumption sector. Three months after its relaunch, this can be said: More and more customers count on the new manroland web STORE. What convinced them to do so?
It was on 15 July, 2016: “The new online shop was put to the test right from the start”, Vice President Sales & Service Support Alexander Wachter remembers. “The new manroland web STORE went live at 11:05 am. At 11.06 am, the first order was placed and it was processed by the system without any problems.” The customers accepted the redesigned platform with its new functions much faster than expected and from day one all order requests have been fulfilled to everybody’s satisfaction. By re-launching the new manroland web STORE, the Augsburg-based company has once again pushed its flexible and convenient parts supply business. “Our partnership with the external, Hamburg-based service provider e-matters has brought out the best – true peak performance – in all of us “, Wachter is proud. This peak performance let to an online shop that is full of professional expertise and focuses on providing added value for the customer. “Combining e-matter’s eCommerce Suite software and manroland web system’s machine and product expertise did set new standards.”
Developed with customers
In order to make the manroland web STORE as user-friendly as possible, manroland web systems redesigned it with the help of development customers. The printing companies presented manroland web systems with a wishlist of new functions and put the user interfaces to the test. Drawing from its nine years of e-commerce experience, the printing press manufacturer hit the bull’s eye in terms of content, design and user-friendliness. And the customers do reward it: Several hundred online orders are placed through the manroland web STORE every week. “Sales are therefore higher than anticipated“, Wachter delights.
Diverse customer benefits
Quality products, performance, and availability: This is what print customers expect from manroland web systems’ spare and wear parts supply business. From their individual parts catalogs, they consciously select original manroland web systems parts of tested quality, in order to guarantee the operational safety of their presses and their optimised performance – throughout their complete life span, needless to say. Comfortable purchasing is another aspect. Fast, easy and cost-effective online shopping is in high demand: intuitive, at all times and even on the go via laptop, tablet or smartphone. This is why manroland web systems offers a wide range of parts available at short notice from various warehouses at attractive online pricing.
Development never stops
In the B2B sector, manroland web systems has already realised what its competitors are still working on. Because the market leader in web-offset printing systems would like to preserve this additional benefit for its customers, it involves numerous pilot customers in the constant development of its e-commerce platform. “We consistently and intensively work on the implementation of further functionalities, on the constant optimisation of technical consultation and on increasing our product variety. This is how we are developing an even more efficient and comfortable ordering process for our customers in the future”, Alexander Wachter confidently predicts.
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