WhatTheyThink

InnerWorkings Receives Top Award for Innovation in Packaging

Tuesday, September 20, 2016

CHICAGO - InnerWorkings, Inc., the premier global marketing execution firm, continues to receive industry recognition for its innovation and outstanding work in marketing execution for brands worldwide.

UK-based Packaging News honored InnerWorkings with three prestigious awards, including Best in Show - Super Premium for the Penfolds' Global Travel Retail Gifting Range. The Penfolds' range also received the top Drinks Presentation - Super Premium award. InnerWorkings' 2015 Harrods Christmas Hamper Range took home the Seasonal Gift Pack award.

Drawing entries from multiple countries in Europe and North America, the 2016 Luxury Packaging Awards were revealed in London with hundreds of the industry's top designers, manufacturers and enthusiasts in attendance. The elite international panel of judges selected winners based on great design and packaging innovation in five specific areas: quality and innovation, functionality, shelf stand-out, adding value to the brand, and luxury feel.

"We are truly honored to receive three notable awards at this year's 2016 Luxury Packaging Awards," states Simon Bell, General Manager of InnerWorkings Luxury Packaging Division. "We are razor-focused in our partnerships with luxury brands and committed to providing innovative packaging solutions that not only drive cost savings and accountability, but also make customers stop in their tracks."

These three latest awards from Packaging News join InnerWorkings' impressive roster of recent awards including several from Point of Purchase Advertising International (POPAI) and PromaxBDA.