Direct mail services provider embraces full-color high-speed inkjet to meet increasing, diversifying customer need

MALVERN, PA – Ricoh USA, Inc. today announced that Tri-Win Direct, a national printer and mailhouse offering deep industry expertise and leading-edge equipment, has installed the RICOH Pro VC60000 next-generation continuous feed inkjet platform to offer customers more data, print, production and creative services. Tri-Win will use the RICOH Pro VC60000 to fine-tune and focus marketing messages for its customers, helping to increase engagement and response rates. 

Founded out of a Dallas apartment 20 years ago, Tri-Win has grown exponentially, having mailed nearly 200 million direct mail pieces in 2015. Its dedicated staff of problem solvers works hard to serve their customers and communities. By adopting the RICOH Pro VC60000 and its underlying Adobe PDF Print Engine technology, Tri-Win is reinforcing its commitment to swift, high-quality responses to customer needs.

The RICOH Pro VC60000’s 1200 dpi resolution delivers brilliant color that helps Tri-Win produce eye-catching, effective collateral for its customers. At the same time, the addition of the digital platform has helped Tri-Win take on more work, not only due to its new platform’s quality output, but also because the company can handle more orders, quicker turns, and higher volumes, thanks to the platform’s speed. This speed, coupled with finishing capabilities that outpace traditional printing equipment, make serving customers and their changing needs a more efficient and effective task.

“In the direct mail business, quality and speed are incredibly important to everyone. At the same time, we know the value of solid customer service and the impact of putting the customer first – a practice that is at the heart of Tri-Win,” said Scott Fish, Founder and CEO, Tri-Win. “The RICOH Pro VC60000 benefits us on all of the above through its ability to significantly increase productivity and drive down turnaround times, ultimately helping us maintain and enhance our approach to customer service – think global, act local. And it’s continuing to be an exciting partnership. 

The RICOH Pro VC60000 combines vibrant color, high-fidelity rendering, and the agility to efficiently produce customized campaigns that have the potential for higher reader retention and engagement. The platform’s proprietary drop-on-demand printheads intelligently vary the ink drop size across the page based on image area, which optimizes ink consumption while maximizing near-offset quality. With support for a wide selection of paper stocks, users and their customers have more freedom to choose the right medium to reach the right customer. 

“Tri-Win puts a lot of focus on strengthening customer relationships through high-quality service and delivering on deadlines,” saidAndre Brazeau, Vice President of Production Print Solutions, Ricoh USA, Inc. “To those ends, adding the powerful RICOH Pro VC60000 platform to their shop makes perfect sense. It’s always satisfying to, after listening to a customer’s operational pain points and business goals, be able to match them with a plan forward that enhances their chance at success.”