Warren goes ‘natural’, with the addition of Accurate Top Natural
Wednesday, August 31, 2016
Press release from the issuing company
Warren, the UK’s leading independent carton and graphical board and paper stockist, has announced that it is to distribute Accurate™ Top Natural, Mayr-Melnhof Karton‘s natural rustic looking Folding Boxboard (FBB) product, which is tailor-made for both natural and vegan food packaging products.
As demand grew for a more natural and rustic looking packaging; so did the decisions made by brand owners and printers to print on the reverse side of products. This option met demands to a degree but challenges such as irregular print results persisted in some cases. With this in mind Mayr-Melnhof Karton developed a matt top-side folding box board with a pleasantly tactile roughness. Described as ‘having an optical and sensory USP which plays a decisive role in any successful packaging’ Accurate Top Natural is based on the standard quality Accurate and was developed specifically after numerous requests from customers.
Aimed at converters and brand owners, Accurate Top Natural is suitable for direct food contact on both the top and reverse side, making it perfect for applications in this sector. Available with a freeze treatment application, the product is considered to be an ideal natural packaging solution for chilled and frozen foods. The coating enables fast ink absorption allowing for more sheets per hour to be printed with the potential for cost savings in terms of printing ink. The special surface preparation means there is no printing ink set-off, thereby providing perfect print image reproduction.
Commenting on the addition of Accurate Top Natural to its extensive FBB product ranges, Warren External Sales Manager UK & Ireland, Phil Northam stated, “Accurate Top Natural will be an excellent addition to an ever growing and evolving portfolio. Consistency of product is always high on the requirement list from our customers. Accurate Top Natural is fully guaranteed for printing which gives our customers the confidence to produce a more rustic, natural looking carton without incurring slower press times and additional ink usage”.
Accurate Top Natural is manufactured at Mayr-Melnhof Karton’s Eerbeek mill which is renowned as the papermaking centre of the Netherlands, where the industrial production of folding cartonboard began in 1910. The production site combines state-of-the-art technology and processes with expert knowledge, motivation and the dedication of its employees, resulting in the production of high-quality folding cartonboard products.
At the Eerbeek mill, the environment has been an important priority and has been an integral part of the company's corporate culture and policy for many years. Together with environmental awareness across all areas of the production process, Mayr-Melnhof Karton has extended this to include the supply chain, including purchasing and logistics.
A further endorsement of the mill’s high environmental credentials includes its accreditation to both Forest Stewardship Council® (FSC®) and PEFC™ chain of custody certification, ensuring that sustainable production processes are adhered to for its cartonboard products.
With extensive product knowledge within its team, coupled with an outstanding level of service, Warren offers a suitable and affordable option for every type of print application.
Warren’s independence provides the company with the ability to stock a wide range of products from the world’s leading manufacturers, with a full range of great value FSC and PEFC certified products within its stock.
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