LOS ALAMITOS, CA – In response to increasing client interest in the newly opened Digital Marketing Solutions Center, Trend recently acquired the new IBIS Smart Binder SB-3 bookmaking system to complement the existing MBO offline finishing equipment.
 
Trend recently held a grand opening for the Digital Marketing Solutions Center in Los Alamitos, CA featuring one of the first installations of an inkjet web press in the U.S., the Canon Océ ImageStream 2400. The new IBIS inline binding system will add significant productivity to the center with the ability to produce saddle-stitched and perfect bound books directly off the press.
 
“Trend is very excited to add new functionality that will enhance our extensive menu of existing configurations and services that provide our customers with a plethora of options to reach their audience,” said John Bryant, Vice President, Digital Marketing Solutions. “The SB-3 enhances our digital marketing solutions with high-speed binding complete with piece-level tracking. Trend continues to demonstrate a solid commitment to its customers by making serious investments in meaningful solutions that allow them to easily transition between the product configurations they desire.”
 
Trend’s Digital Marketing Solutions Center services the retail and publishing sector, offering one-to-one variable messaging and personalized content to targeted audiences. The Canon Océ ImageStream 2400 is situated in the heart of a modern digital print studio, where customers can visit and gain an understanding of how Trend’s new digital offerings can help cultivate new business and increase sales. The roll-to-roll inkjet press is part of Canon’s newest line of production inkjet technology and the first full-color inkjet press to print on standard offset-coated paper stock.