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Horizon Bay Chooses ImageX Channel Marketing System

Wednesday, June 12, 2002

Press release from the issuing company

System to Dramatically Reduce Cost of Branded Materials to Horizon Bay Communities KIRKLAND, Wash., June 11 -- ImageX, Inc., the leading provider of online solutions for distributing, managing and producing sales and marketing materials, today announced it has deployed its Channel Marketing System to Horizon Bay Management, LLC, a national seniors housing company. Horizon Bay will use the ImageX Channel Marketing System to realize dramatic cost savings by publishing community-specific information online, reducing the need to print those items. Each community has unique material needs due to state regulations, property amenities and property-specific information, which require frequent updating. Community representatives can now go to a secure website to either download digital files or order printed versions of the most current sales, marketing, or human resource information. "Effectively managing and distributing our materials is a cumbersome and costly process," said Thilo Best, president and CEO of Horizon Bay Management. "Realizing that there must be an easier way to manage this process -- and after thoroughly reviewing our options -- we ultimately chose ImageX because they offer the most comprehensive solution to streamline our business communications." The ImageX.com Channel Marketing System will enable Horizon Bay to: -- Increase staff efficiencies by eliminating manual ordering and distribution processes -- Reduce inventory and obsolescence costs with a strategic mix of digital, offset and print-on-demand production methods -- Reduce procurement costs by leveraging its total print expenditures and reducing out-of-contract purchasing ("rogue buying") throughout its organization -- Improve cycle times for distribution of critical information to its communities "Horizon Bay's widely distributed group of senior communities and suite of highly-customized marketing and human resources information is a perfect fit for the Channel Marketing System," said Tim Dowling, chief operating officer, ImageX. "With this service, Horizon Bay will significantly streamline the process of updating, distributing and managing their communications materials, all while cutting out the costs of manual systems."

 

 

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