The revised European Tobacco Products Directive became applicable on 20^th May 2016 reclassifying e-cigarettes as tobacco products. This has brought serious implications for e-cigarette and e-liquid manufacturers and those involved in supporting them with labelling and packaging solutions. 

Many e-liquid producers will be forced to find packaging suppliers who can meet the stringent requirements of Article 20 of the directive. It states that all details required need to be contained on the unit if sold singularly. Multi-packs must have the information on the overall pack or within the individual container.

Such information includes: a list of ingredients, an indication of the nicotine content of the product and the delivery per dose, health warnings, contra-indications and storage instructions, addictiveness and toxicity and the batch number to name but a few.

One of the most challenging areas for e-cigarette and e-liquid manufacturers is the effective presentation of a substantial amount of additional information on small containers and devices.  Regan Foster from Vape'ry, an e-cigarette liquid producer based in Bishop Auckland, South of Durham said: “The new legislation has placed new obligations on producers especially costly individual product testing which has subsequently required a redesign of the product labels to try and squeeze it down to accommodate additional details such as the toxicology report, nicotine and no sale to minors.”

To help him with this challenge he said he welcomed the idea of a multi-page label which could hold additional information without the need for a separate leaflet.

For many e-cigarette producers it could mean a complete redesign and overhaul of their products’ labelling and packaging. Serious penalties for breach of these regulations can ultimately include imprisonment; hence the need for immediate and compliant information solutions.

Thankfully such a product is already available in the form of multi-page labels. These labels, also known as leaflet labels, booklet labels or concertina labels are an extension of a label on a product. In the simplest of terms, the leaflet or booklet holding key information is affixed securely to the product.

Denny Bros have been producing multi-page labels since the 1970’s when it invented them for the agrochemical market. Many variations of the original patented design are available for use across numerous industries including the vaping industry.

These labels have become a tried and tested way to contain detailed information in a compact format. As many as 120 pages can be used to hold vast amounts of information.  

Exporting to other European countries is made simpler too. Multi-page labels can be printed in multiple languages to suit the target market. The result is an efficient, streamlined printing and labelling process for manufacturers.

Denny Bros can offer their expertise and services to any e-cigarette producer large or small. They can help them meet their new regulatory requirements in a simple, effective and professional way.