LONDON – 5 fifteen, a leading UK software company supplying solutions to publishers across the world, today announced the ‘go live’ of its ad booking and processing software, ad DEPOT, at Elsevier, part of the RELX Group. Elsevier is a world-renowned provider of scientific, technical and medical information products and services, such as Science Direct, Scopus, Elsevier Research Intelligence and ClinicalKey. The company also publishes more than 2,500 journals, including The Lancetand Cell.
Designed and produced specifically for the publishing industry, ad DEPOT is an integrated cloud solution for advertising sales, order processing and billing.
“Having worked with 5 fifteen’s Maxim tool for more than ten years, Elsevier wanted to build upon this innovative workflow system with a more integrated solution to facilitate growth in digital display advertising,” states Keith Whiter, Systems Development Director for order-to-cash at Elsevier. “5 fifteen was able to support our due diligence and, in ad Depot, demonstrate all of the capabilities that we required. We were also able to show that ad Depot fits well within our enterprise architecture, and that the solution supports our cloud computing strategy.
“ad DEPOT not only meets our requirements, but we are also pleased that the 5 fifteen team can leverage their extensive knowledge of our business to ensure that we get the best solution. 5 fifteen has again shown that they are able to provide a personal, professional service and are clearly committed to delivering results for their customers and partners."
The ad DEPOT system will handle display advertising bookings for both print and online media. The software enables users to track and sell advertising directly and on behalf of representatives, as well as manage billing and salesforce automation, providing true end-to-end control of advertising sales, production and delivery processes.
Paul McKinley, General Manager, 5 fifteen, comments, “We knew that we could quickly and effectively provide Elsevier with the magazine advertising system they needed. We have been working with the project team at Elsevier to deliver a solution that includes significant enhancements in a fast-track timescale and at low cost. We are delighted to have gone live with this project which includes interfaces to on-premise applications as well as users in the UK, USA, Holland and India.”