Early Adopters at drupa 2016 Snap Up Xerox Production Inkjet Presses and More
Monday, June 20, 2016
Press release from the issuing company
Thousands daily pack Xerox exhibition at drupa to see latest printing innovations
NORWALK, Conn. – Delivering on its promise to make production inkjet presses more accessible and affordable for print services providers, Xerox (NYSE: XRX) today said it recorded strong sales across its production product line at drupa 2016, including the new continuous feed Xerox Trivor™ 2400 Inkjet Press and cut-sheet Xerox Brenva™ HD Production Inkjet Press.
Both platforms were introduced at the massive printing industry event in Düsseldorf, Germany, May 31 to June 10, attracting more than 260,000 visitors. The Xerox exhibit themed, “Let the Work Flow,” featured 160 printing applications, including personalized packaging and customized catalog production.
“Our aim was to disrupt inkjet and we saw the results firsthand in the initial customer reactions to the Brenva HD and Trivor 2400 at drupa,” said Robert Stabler, senior vice president and general manager, Global Graphic Communications Business Group, Xerox. “We fully expect many more print service providers to quickly follow the early adopters of DocOne, Hume Media Inc. and others. At drupa, we generated thousands of leads across our production portfolio.”
Trivor 2400 Double-Digit Sales Exceed Expectations
The Trivor 2400 allows print shops to move into catalogs, magazines and color books, giving customers more flexibility. Sales highlights include:
Brenva Platform Provides Pathway to Inkjet for Print Providers
Brenva HD opens up new possibilities for inkjet entry into the transactional, direct mail and book markets by combining the cost effectiveness of inkjet with the flexibilities of a cut-sheet platform. Sales highlights include:
Sales Momentum Continues Across Product Portfolio
Inkjet for Xerox was a Huge Success
“At drupa 2016, Xerox proved that they were ready to take on the next wave of print production requirements with an incredible breadth and depth of inkjet products targeted at everything from business color to direct mail and packaging,” said David Zwang, principal consultant of Zwang & Company.
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