Greentree Marketing Utilizes Propago’s Cloud-based Marketing Asset Management Solution
Tuesday, June 14, 2016
Full-service marketing agency propels its clients’ brands more efficiently
For nearly a decade, Greentree Marketing has prided itself on providing its nationwide customers with a variety of marketing services that allow these high-performing firms to achieve brand consistency, efficiency, and quality. One of its most popular tools is from Propago, a cloud-based marketing asset management solution firm headquartered in Austin, TX, which brings together the physical and digital marketing worlds into a single cloud-based platform allowing its clients to better manage production, branding and distribution of their marketing assets.
“We tried other firms similar to Propago but none of them could compare to Propago’s superior features, great technology, and awesome support,” says Lee Jolley, president of Greentree Marketing. “We’ve found that Propago continues to evolve with new enhancements for us such as the personalization engine, flexible approval workflows, robust budgetary controls, extensive standard and custom reporting, digital asset management, and a powerful retail signage management solution. Plus, Propago offers a cost-efficient entry level as compared to others that were fee-heavy.”
Through its partnership with Propago, Greentree provides an easy-to-use marketing platform that helps corporations manage and deploy local marketing materials and programs through a user-friendly online marketing portal. With this single platform, Greentree is able to maintain brand compliance, improve speed to market, and streamline ordering, production, fulfillment and distribution of all marketing assets.
“We have firms come to us that might have 100 different locations and each location is ordering its own marketing materials,” says Jolley. “There’s no control over the budget, how much they pay for each order, and they’re losing their brand consistency. Under our management using Propago, we’re able to save them money on printing and shipping, the accounting department gets a neat report at the end of each month instead of smaller invoices from each location, and we’re able to ensure that their logo and brand is consistent throughout all of their locations.”
By providing modules in its easy-to-use online interface, Greentree empowers its customers to access any materials where their brand appears: printable assets, digital files, promotional products, and apparel to more complex personalized brochures and kits. Sales teams, affiliates, franchisees, channel partners or any authorized users can easily order what they need, when they need it, through intuitive cloud-based marketing portals from anywhere in the world. Administrators keep control over branding, spending limits, user rights, and reporting with a suite of reports and dashboards that can be accessed within the platform, on-demand 24/7.
“Our customers tell us how much they like using Propago on our site,” says Jolley. “They report that it is easy to use, intuitive, and operator-friendly. It allows them to see all of their local affiliate activity and allows the local affiliates to measure the success of their own campaigns. Our former platforms were too difficult for customers to use and were frustrating.”
Jolley notes that his firm is backed up with a responsive support network. His clients—from notable health care firms to the hospitality business---appreciate being able to customize the site for local markets. The workflow is easy and the site offers seamless accessibility to the end user.
“We’re very excited to have such a successful partnership with Greentree Marketing,” says Rick Aberle, president of Propago. “Propago gives Greentree a powerful tool to improve efficiency and make them a complete one-stop communications provider to their customers. It lets their customers focus on marketing rather than the supply chain. We look forward to continuing to innovate and serve our valued customers for many years to come.”