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OKI Europe adds a new dimension to colour printing at drupa 2016 with Neon Colour Printers

Friday, May 27, 2016

Press release from the issuing company

OKI Europe stand will shimmer with vibrant new neon colours at world’s largest graphic and industrial print trade show 

Egham – OKI Europe Ltd will bring an explosion of colour to visitors at drupa 2016 when it showcases how its unique NeonColor toners allow creative businesses to bring their designs alive with dazzling, high-quality pigments. 

“OKI Europe is proud to be such an innovator in this field, bringing super-bright neon printing of the highest quality within the reach of graphics businesses and departments,” said Dave Willcox, Product Marketing Manager, OKI Europe. “Visitors to our stand will enjoy seeing how OKI’s NeonColor printers make it easy to create spectacular effects on an incredible selection of materials, expanding the range of what is possible and opening up new revenue streams.”

Held in Düsseldorf, Germany, from 31 May to 10 June, drupa 2016 is the world’s largest show for the printing industry.

OKI’s expert staff will be at the OKI Europe stand (Hall 5, Stand B21), using an eye-catching variety of sample products to demonstrate how the introduction of neon colour into OKI’s standard and large format printing ranges now enables super-bright, radiant designs to be printed on almost anything.

The range of products transformed with designs using the new neon colours includes garments, large format banners, pop-up displays, indoor and outdoor signage and fashion accessories. Package-proofing, point-of-sale or educational materials can all be electrified with luminescent colour, thanks to the development of these highly innovative toners.

OKI’s neon printing gives graphics studios and point-of-sale manufacturers the ability to produce visually-impactful new designs, breaking free of the standard CMY spectrum to enter a new realm of product specialisation. 

Visitors to the OKI Europe stand will see how neon colours can produce sensational 3D effects on T-shirts or display materials and a dedicated dark room area will demonstrate how these pigments, which are unique to OKI, glow under black UV light, producing stunning results that include security marking applications with neon white.

OKI’s new Pro6410 NeonColor printer will demonstrate its unique features that allow the creation of incandescent effects, using transfer media on either light or dark backgrounds for the full range of products. In addition, the large format inkjet ColorPainter W-64s printer will amaze visitors with its ability to produce, vibrant eye-catching designs using neon pinks and yellows perfectly suited to graphics and display materials for either indoor or outdoor use.

“We are excited to be showcasing our outstanding neon colour printers for such a wide and knowledgeable audience at drupa 2016,” added Pamela Ghosal, General Manager, Brand and Marketing Communications, OKI Europe. “It is one of the world’s leading trade exhibitions for the graphic and industrial print industries and our stand is going to be packed with new products, demonstrations and ideas.”


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