The Holmberg Co., Inc. (Minneapolis, MN, USA) announces that VBG Media has become the exclusive distributor of Mazina Hinged photo papers for the Germany & Benelux regions. 

The Mazina Media product line includes digital photo papers for press-printed books with a unique FlexBind^® hinge that is integrated into the sheet. Printers benefit from this exclusive technology that adds no thickness to the page, resulting in trouble-free production. The printer simply fills the paper drawer and prints. FlexBind® technology is not a binding method or a cover. The unique media product is compatible with many digital presses, covers and various binding equipment. Extended sheet sizes allow for full-bleed printing and trimming. 

Along with offering true lay-flat books, digital printers and photo labs have the added ability to produce panoramic image spreads with confidence, knowing the integrity of the image will be preserved and presented in a stunning format.

Says Neil Bather, CEO, VBG Media: “There has been a huge growth in the photo book market over the past few years as printers and photo labs look to offer more high-margin and diverse products to clients.  However, more printers are recognising that success in this market is not just about using a quality digital press, it’s also about delivering a product with the necessary ‘wow’ factor which promotes customer loyalty and preserves margin”. “We also see a huge opportunity in the commercial digital print market for the supply of high end lay-flat books”.  

John Thompson, National Account Manager for Holmberg Co concludes “We are looking forward to replicating in Europe the same success we have had with Mazina media in the US. VBG Media is an ideal partner, because they have the experience in other countries and have full focus on the Mazina product. This combination is one of the major reasons why we think that this is a good step for Holmberg to enter in the European market.