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HP Inc. Helps Planters Brand Icon Mr. Peanut Shell-Ebrate His 100th Birthday

Monday, May 16, 2016

Press release from the issuing company

HP helped Planters pay homage to its 100-year-old brand icon, Mr. Peanut, by transforming its classic Dry Roasted Mr. Peanut jar into three million one-of-a-kind designs, leveraging HP SmartStream Mosaic technology. 

“Increased competition, multiple SKUs and consumers with high expectations are causing brands to reassess their product packaging to boost sales,” said Doris Brown-McNally, worldwide strategic business and brand development, HP. “HP Indigo digital printing and HP SmartStream Mosaic technologies enable classic brands, like Planters, to reinvent their traditional packaging to drive maximum impact and create unique brand experiences for customers with minimal risk.”

The special edition Mr. Peanut labels were printed using HP Indigo digital presses on 50-micron PETg film. The one-of-a kind labels leveraged six base Mr. Peanut design files, which utilized two HP SmartStream Mosaic seed files each, ensuring that no two Mr. Peanut jars are identical. These special edition jars are currently being sold at select stores during the Mr. Peanut 100thbirthday celebration.

For more information on the Mr. Peanut 100th birthday celebration sweepstakes with Mr. Peanut and the NUTmobile, one-of-a-kind packaging and custom e-cards, visit http://www.planters.com/ and MrPeanut100.com.


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