locr Announces Integration with the New HP PrintOS

Wednesday, May 11, 2016

Press release from the issuing company

Combined solution gives HP customers a fast, efficient way to add personalization to their communications

Braunschweig, Germany - locr, the global leader in personalized maps and GEOservices, announces that its solution has been fully integrated with the new HP PrintOS. This integration gives print and marketing service providers a way to enhance the creation and production of printed communications that include highly personalized maps. locr will be showcasing its personalized map and GEOservices solutions from its stand (Hall 07 / B03 ) at drupa 2016, in Dusseldorf, Germany.

PrintOS is a print production operating system with a set of web and mobile apps that are designed to enable print service providers get more out of their investment in HP presses and printers. By simplifying and automating the production process, PrintOS enables users to continuously improve their operations and make better, faster decisions. From job submission to shipment, PrintOS can manage any number of jobs.

locr integrates with PrintOS Composer, a sophisticated solution that enables variable data composition in the cloud. locr’s integration with PrintOS Composer leverages its variable data capability, giving HP PrintOS customers a way to retrieve maps in run-time, resulting in a fast, efficient integration of personalized maps into printed materials.

Gershon Alon, Global Manager, Workflow Solutions and Partner Program for HP Indigo Division, said, “We developed the HP PrintOS as a platform to simplify and automate print production for Indigo customers around the world. Having strong partners like locr build on PrintOS demonstrates the unlimited possibilities of running creation and prepress on the cloud. Creating beautiful and personalized maps on-demand and with zero IT investment enables HP Indigo customers to create stronger relationships with their customers and open new doors to revenue opportunities.”

Producing Results for Customers

Based in Essen, Germany, Margreff Druck und Medien is a leading print and marketing service provider, offering clients a wide range of services, including offset and digital printing, cross media communications, web-to-print, and logistics.

Margreff Druck und Medien uses a range of HP presses, including the HP Indigo 5000 (4- and 6 color), HP Indigo 5500 and the HP Indigo 7600 to print communications materials for clients all over Europe.

As Harald Margreff, CEO of Margreff Druck und Medine says, “Our company is dedicated to providing our clients with the highest level of service, and to using best-in-breed technical solutions to support that commitment. That’s why we print communications that have been personalized with locr maps on our HP devices. We know that the quality, detailed maps that locr supplies to us will be produced with the best quality.”

See These Maps in Action

locr’s Chairman, Rolf Richter, noted, “Over the last four years, our alliance with HP has continued to flourish. Today, we look forward to drupa 2016, and to showing print service providers how the collaboration between locr and HP can expand their business and increase revenue. locr is proud to be working with HP and to be creating new opportunities for the market we both serve.”

You can see the power of locr’s personalized maps first hand at drupa 2016. Visit the locr stand (Hall 07 / B03) in the drupa innovation park to learn more. And visit HP in Hall 17 to get a copy of a personalized map that helps drupa attendees to get the most out of their visit to Düsseldorf.

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