Arjowiggins Creative Papers Unveils Next Generation Digital at Drupa 2016
Wednesday, May 11, 2016
At Drupa in Düsseldorf (31 May – 10 June 2016), Arjowiggins Creative Papers will showcase its next-generation digital papers for both dry and liquid toner printing that harness the power of computer-generated design.
As a direct result of the strategic alliance between Arjowiggins Creative Papers and Mohawk announced last year, the global manufacturer’s R&D team has optimised Mohawk’s respected and proven i-Tone® technology across their inspirational creative paper ranges to create high quality digital products perfect for printing on any liquid toner press. What’s more, Arjowiggins has expanded its offer of papers for dry toner printing and, thanks to rigorous testing, will provide customers with paper-specific technical information for perfect results on any dry toner press.
Driven by a growth in the market for quick turn-around projects demanding small runs with a high quality print finish, the new digital versions of favourites like Conqueror, Curious Collection and Keaykolour will come to market in September 2016 with new weights, sizes, colours, textures and finishes, all available through Antalis worldwide as well as other key distributors.
New products adapted to the evolving digital printing industry
With machine manufacturers developing printers that can accept larger sheet sizes and heavier stocks, the new range of papers will be available in the standard SRA3+ formats of 460x320mm and 320x460mm, an extended 483x330mm and 330x483mm format, as well as the more recent 527x748mm and 748x527mm B2 format, all for liquid toner printing. The extended dry toner range will be available in the 450mmx320mm format.
To take advantage of expanded capabilities of new digital presses, Arjowiggins will be offering a wider range of weights from 112g to 380g – ideal for all creative applications from stationery to publishing, promotional collateral, gift cards and photography as well as folding cartons, gift bags and hang tags for the growing packaging segment.
The most iconic products available in their digital versions
Arjowiggins is known for its unique, high-value, beautiful creative papers. This new range will bring together some of the company’s most iconic products from across its paper ranges, including Conqueror CX22, Wove and Laid, unique textures from the Rives range, vibrant colours from the Pop’Set range, rustic style products from the Keaykolour range and a wide assortment of products from the innovative Curious Collection range, including Metallics, Translucents and the much appreciated Curious Matter for digital printing.
This new and wider gamut of colours, textures and weights is sure to provide creatives and printers with enough inspiration to produce just about any creative print or packaging project.
Demonstrating the power of digital
Visitors to Drupa this year can see the digital papers demonstrated at the Xerox stand (Hall 8B) where main Arjowiggins distributor Antalis will be based. They will also be able to see the digital papers performing on the very latest digital machines from manufacturers such as HP Indigo on their B2 and small format presses, and Konica Minolta on their KM-1 press as well as other presses. Finished applications printed using the HP Indigo technology on Arjowiggins’ creative papers including Conqueror®ALIVE, the company’s intelligent paper for NFC interactive applications, can also be found in HP Indigo’s Commercial Media Area. Additionally, there will be a special focus on this new range at the Xerox booth where visitors can witness live print demonstrations, see creative applications and have all their questions about this new range answered.
Designers and printers who would like to discover the breadth of this new digital offering prior to the September launch year can pick up sample packs at Drupa from Antalis at the Xerox booth or can request them via the new arjowigginscreativepapers.com website.
The Drupa demonstrations will show how the new papers are a perfect match for the increasingly sophisticated digital printing technology that machine manufacturers have developed in response to high quality short run demands.
Great things come in small packages
As part of the new digital offering Arjowiggins will be distributing the papers in packs ranging from 50 – 250 sheets. This will enable creatives and their printers to respond to the ever- increasing opportunities for bespoke, customised and personalised print that digital presents. With these papers, luxury digital design can achieve the depth of colour and texture for which Arjowiggins Creative Papers ranges are renowned even for the shortest runs.
Not only will the small pack size mean less wastage, the new products will be positioned very competitively, narrowing the gap between digital and standard paper prices and helping to make short-run creative digital printing a more cost effective option.
Print perfect paper
The new digital ranges sit alongside Mohawk’s flagship Superfine i-Tone® papers for digital printing that Arjowiggins Creative Papers already manufactures and Antalis distributes as part of the strategic alliance brokered in May 2015. Mohawk’s proprietary i-Tone® technology used for Superfine and the new digital range is renowned for its impressive, consistent, high fidelity print quality and extremely quick drying time and ensures that cutting-edge digital printing presses work seamlessly with these iconic papers without compromise.
Commenting on these developments, Arjowiggins Creative Papers’ Managing Director Jonathan Mitchell says: ‘Digital design continues to expand the opportunities for print at an astonishing pace. Design thinking has pushed the boundaries of what is desirable so we are excited to use Mohawk’s proven high performance i-Tone® technology to enable printers to make creative designers’ ideas a reality.’
Arjowiggins Creative Papers’ head of Marketing, Christophe Balaresque, adds:‘There is no limit to a designer’s imagination, with blue sky thinking invariably ahead of the technology. With our new digital platforms we are delivering affordable and accessible materials that facilitate and stimulate rather than limit creative achievements.’