Chromaluxe UNISUB designate PrinLAT as Master Distributor for Latin America

Wednesday, May 04, 2016

Press release from the issuing company

As part of its continuing growth strategy, Chromaluxe has signed an agreement with PrintLAT as its Master Distributor for Latin American market.

Lousville, KY - Chromaluxe, a leader manufacturer of digital printing materials for sublimation announce a strategic sales representation partnership with PrintLAT as its Master Distributor for expanded distribution into the Latin American marketplace. PrintLAT has an extensive background in both traditional offset and digital inkjet technologies with over 20 years experience and with extensive deep knowledge in sublimation, where is the Gold Master Distributor of Virtuoso Decorating Systems among other products in the category for the region.

"With the coverage and penetration of PrintLAT we will be able to position our company and products into the Latin American Market with the best differentiated products and leverage our brands into the international markets", says Tobe Hall, President of Chromaluxe.

According to David Pachón, President of PrintLAT, "Chromaluxe UNISUB line of printing materials, will be a tremendous complement to other sublimation digital printing specialty application products we represent and distribute into Latin America, filling a blank in the market and brining unique new applications and solutions for the heat transfer, customization and decoration industry."

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