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HardingPoorman Elevates its Print Output and Prepares for a Bigger Future

Friday, April 29, 2016

Press release from the issuing company

Commercial graphics provider updates its equipment fleet with the help of Canon Solutions America

MELVILLE, N.Y. – Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced that HardingPoorman, a commercial printing and fulfillment provider based in Indianapolis, IN, has expanded its suite of solutions after upgrading its printer fleet to now include the Canon imagePRESS C7011 and Océ VarioPrint 6320. Additionally, HardingPoorman has acquired the recently launched Canon imagePRESS C10000VP to help produce a broader range of applications in shorter turnaround times. With these installations, HardingPoorman promises to expand its reach to new customers and introduce new capabilities to its existing customer base. 

Founded in 2003, HardingPoorman is one of the region’s leading commercial graphics providers, and consists of several integrated teams of professionals all under one roof. Equipped with a versatile portfolio of services for the graphic arts industry, HardingPoorman is recognized for providing its customers with a multitude of printing options that include digital printing, UV printing, wide format signage printing, and much more. Perhaps most notable, though, is the company’s commitment to creating a synergy between these various divisions that yields a broad and deep range of services, expertise, and streamlined workflows. 

Experiencing significant growth over the last five years, HardingPoorman understood the need to capitalize on the growing business trend of driving clients to digital printing. Customers emphasized to them that volume, overall quantity, print on demand features, and turnaround time were paramount to their sustained success. Looking for the right fit for the right job, HardingPoorman recently turned to Canon Solutions America and its team of production print professionals to discuss the optimal series of products that could provide increased speed and better image quality, while helping meaningfully reduce overtime. Known for making the printed piece a sensory experience, HardingPoorman wanted the sophisticated technology that could best complement its marketing vision, and recognized the value in upgrading its print fleet to include Canon and Océ equipment, which are both engineered to deliver production printing excellence.  

“We are changing the way our customers think and feel about printing,” said Dave Harding, CEO, HardingPoorman. "In order to grow and evolve, we need partners who share our vision to create new levels of opportunity. Customer-focused, solutions-driven partnerships are powerful when like-minded companies cooperatively work together to transcend industry benchmarks. Canon Solutions America is our valued partner because of their forward-facing perspective, high-quality products and passionate personnel.” 

With the imagePRESS C100000VP, HardingPoorman possesses a unified production printing solution that delivers leading-edge performance and pushes digital print productivity to new heights. As the Indianapolis-based commercial print provider’s business continues to change, it now has the equipment to match its two-fold strategy: showcasing the art and science of print. The Canon imagePRESS C10000VP digital press gives users the ability to add brilliant images with the look and feel of offset printing, and is an ideal fit for the commercial print market with its ability to print 2400 x 2400 dpi at accelerated print speeds. The result is an effortless, efficient digital color production printing solution that opens up new business opportunities for print leaders like HardingPoorman. 

“Our decision to upgrade to the imagePRESS C10000VP has proven to be the right choice and it has added an entirely new dynamic to our print fleet,” said Keith Craig, President, HardingPoorman. “There is no doubt this device will help us develop new business and extend a higher level of digital press quality to our current customer base.” 

Adding additional depth to HardingPoorman’s arsenal of solutions is the Océ VarioPrint 6320. The top-line high speed, high volume cutsheet printer gives Craig and his team the ability to work with one of the most productive digital monochrome presses in its class. With increased work and a demand for quicker turnarounds, the Océ VarioPrint 6320 gives HardingPoorman the technology to take on more jobs and turn them around even faster, while helping it to explore profitable new markets. 

“There is great opportunity for HardingPoorman with the Océ VarioPrint 6320 as we look to expand our footprint and focus on the future of our portfolio of solutions,” added Craig. “The time to grow is now, with the help of Canon Solutions America.” 

“From our first conversations with HardingPoorman, we knew there was a genuine sense of passion for the industry and interest in the emergence of our new technologies,” said Francis A. McMahon, senior vice president, Marketing, Production Print Solutions, Canon Solutions America. “We’re fully prepared to help HardingPoorman reach its business and marketing goals, from inception to completion. This is undoubtedly an exciting time to be a partner with such an ambitious company who understands the value and artistic merit of the printed piece.” 


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