Chicago, IL – GPA, the market leader in substrate solutions for offset, digital and wide format printing, announces the addition of Concept^® Series 255 3 Mil Optically Clear Gloss Vinyl to their collection of media for wide format presses. This material provides absolute clarity for a true see-through look that marketers, designers and brand owners demand for a variety of today’s most popular applications.

This Optically Clear Gloss Vinyl is the go-to solution for indoor and outdoor retail and commercial environments because of its versatility and ease of application. Hotels, high-end salons, boutiques, offices, and entertainment venues, including stadiums and theaters, are other hot markets that utilize this material to bring their brand promotions and product advertisements to life. It is excellent for medium to large window graphics, point-of-purchase and temporary signage, office window murals, window advertisements, and more.

The absolute clarity of this material makes it possible to achieve the look of contour-cut graphics without the added time or expense,since unprinted edges become virtually invisible. It typically costs less than traditional optically clear films, and is compatible with a variety of wideformat printing systems for maximum flexibility. Its low peel adhesive allows for clean removal for up to one year under normal exposure conditions, and its traction-backed liner provides a sturdy grip for flawless feeding through plotter equipment.

GPA currently stocks Concept^® Series 255 Optically Clear Gloss Vinyl in 54” x 150’ rolls, readily available in a 3 mil face film with a 2 mil traction backed polyester liner. With this new material available from GPA, print service providers have more options than ever before for creating window graphics that let the design take center stage.