PostNet Steps into Spring with Brand Refresh Contest
Friday, April 22, 2016
Press release from the issuing company
Five Small Businesses to Receive Brand Refresh Package
DENVER – Spring is a season of renewal, and this month PostNet is debuting its brand refresh, plus giving away a brand refresh package to five small businesses interested in giving their brands a little spring cleaning of their own.
PostNet Brand Refresh
PostNet’s brand refresh features a new messaging strategy and a new visual “look and feel” for its marketing communications materials. The brand refresh is intended to more effectively communicate the attributes of the already well-established brand and the company's reason for being: To Nurture the Success of Our Local Business Communities.
“PostNet is well known in the printing, shipping and design space for providing small businesses with the personalized business-enhancing solutions and dedicated service they need to be successful," said Rachel Reynolds, Director of Marketing at PostNet. "Our refined messaging strategy helps tell our complete story and communicates the true passion, commitment and personal investment our local franchise partners have in nurturing the success of fellow local businesses in their communities."
PostNet Spring Cleaning Campaign for Small Businesses
In the spirit of the brand’s refresh and to further support the company’s purpose, PostNet is launching a campaign that will provide a fresh start to five lucky small businesses with a brand refresh package, including a custom logo redesign, 500 business cards, 250 brand brochures, and one banner or poster.
To enter, small business owners submit their logo via the campaign website now through May 9, 2016. From May 10 to May 27, Facebook fans cast their votes. The top 10 finalists will be announced on May 23, and PostNet will announce five winners on May 31.
“We have a vested interest in nurturing our local business communities, and this campaign is just a small representation of that commitment,” added Reynolds.
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