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Avery Dennison Adds Transparent Colored Overlaminates and New Giovanna Colors to Supreme Wrap Film Portfolio

Tuesday, April 05, 2016

Press release from the issuing company

Mentor, Ohio – Avery Dennison Graphics Solutions announced today the launch of new Transparent Colored Overlaminates for Conform Chrome films and two new colors in the Giovanna Edition of Supreme Wrapping™ Film.

Transparent Colored Overlaminates for Conform Chrome are available in three distinct colors – orange, green and purple  –  to combine with the five existing Conform Chrome colors for new creative color possibilities. 

Satin Azure and Satin Pearl Koko join Satin Pearl Cielo Blu, Matte Metallic Grigio and Satin Pearl Nero in the popular Giovanna Edition of Supreme Wrapping Film line. 

"Avery Dennison developed a new innovation with colored cast overlaminates to complement our Conform Chrome films," said Roxanne McSpadden, marketing director, Avery Dennison Graphics Solutions. “We are the first to market a colored cast overlaminate film designed specifically for vehicle wraps and excited to see the installers’ creative color combinations.”

When paired with Conform Chrome, the Transparent Colored Overlaminates create more than just additional color options for vehicle wraps. Together, the films offer a multi-layer functionality intended to help protect the chrome film from being scratched or damaged. With the trend of chrome finishes gaining popularity, the new product allows installers to offer even more creative solutions. 

“The Transparent Colored Overlaminates are a jaw dropper and definite conversation piece,” said Joshua Marquardt of Art City Wraps in Oshkosh, WI. “I am getting such a positive response to the color and finish of the SUV I wrapped. I’m constantly finding myself in conversation about how amazing the color looks.”

Satin Azure and Satin Pearl Koko, as well as the three existing Giovanna colors, were created through a continued collaboration with Diko Sulahian, owner of WTW Corp, manufacturer of Giovanna Luxury Wheels. The entire Giovanna Edition of the Supreme Wrapping Film line possesses the same qualities of the larger Supreme Wrapping Film portfolio, including excellent conformability around curves and recesses and patented Avery Dennison Easy Apply RS™ adhesive technology. 

“The addition of Satin Azure and Satin Pearl Koko has been well-received by wrap installers all over North America,” said McSpadden. “The two new colors, a satin teal and pearlescent brown, complement the existing films and together make for a unique, sophisticated option for users to change the color of their car.”

“With the addition of the new custom vehicle wrap colors, we have completed and achieved our vision for a full line of Supreme Wrapping Film that represents Giovanna Wheels,” said Diko Sulahian, WTW Corp. “Avery Dennison embraced that vision, and we are passiona


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