Strathmore Writing Selected as Official Paper of Write_On Campaign
Monday, April 04, 2016
Mohawk is encouraging employees to participate in letter writing campaign, which coincides with National Letter Writing Month
Cohoes, NY - In a technological era punctuated with e-mail, smart phones, tablets and texts, Mohawk believes strongly in the power of personal expression on paper and is pleased to announce that Strathmore Writing paper has been selected as the official paper of the 2016 Write_On campaign.
The Write_On Campaign began in 2014 to support and encourage the act of letter writing. The initiative was developed by Egg Press founder Tess Darrow, and is now also supported by San Francisco-based Hello!Lucky. Both letterpress greeting card companies select Mohawk paper for their stationery lines.
The 2016 Write_On Campaign kicks off today and continues throughout the month of April, which is National Letter Writing Month.
"We feel lucky and honored to partner with Mohawk on our 2016 Write_On campaign. As paper and pen lovers, we're so excited to include the incomparable Strathmore Writing papers in this year's kit,” says Kara Yanagawa, Studio and Design Director, Egg Press. “It will be amazing to share the joy of writing on it with so many others. As letterpress printers, Egg Press and Hello!Lucky have chosen Mohawk paper for both of our lines, and we believe participants in the Write_On campaign will love writing on these papers as much as we do!”
“Strathmore Writing paper has been the canvas for the most important, enduring and heartfelt written communication since its introduction in 1940. Today it is poised for new relevance. We live in a culture where we find ourselves bombarded with digital notifications, and nothing cuts through this clutter quite like a handwritten note,” says Bart Robinson, Senior Vice President of Marketing at Mohawk. “Handwriting itself is like a fingerprint in the way it expresses your individuality; it allows you to slow down and communicate in a more immediate and intimate way.”
Mohawk is encouraging the company’s 600 worldwide employees to participate in the Write_On campaign by providing Strathmore Writing paper and notecards, envelopes, pens and stamps, in an effort to transform the simple act of letter writing into a cultural movement.