New program from the Print Media Academy begins in Heidelberg, Germany in August 2002 Kennesaw, GA, May 20, 2002 -- Heidelberg's Print Media Academy will be launching its first ever "Summer University" program in August 2002. This international program is aimed at owners and managers of printing companies and media businesses who have a desire for intensive training with a six-day course in Heidelberg. The seminar fees are $2,500 and do not cover travel and accommodation costs. The Summer University will focus on topics such as innovation management, marketing and sales, Human Resources, finance and new technologies - with particular emphasis on digital printing. The curriculum will be taught through lectures, presentations, workshops and self-learning modules. There will be plenty of opportunities for students to exchange information and discuss what they have learned. The international group will be taught in English by renowned lecturers from the world of business and the print and the media industry. Course size is limited to 25 people. The program also take in many cultural aspects. Students, for example, can tour the City of Heidelberg and the Rhine-Neckar region and visit the Heidelberg company . Visits to print shops and media businesses in Germany are also planned. "Over six days, the students will have ample time to experience new methods of problem-solving that are essential for their company's future strategic focus," explains Larry Kroll, Vice President of the Print Media Academy in North America. "At the same time, they will improve their technological and management expertise and enhance their personal working methods," he continues. The students will receive superb support from the Print Media Academy's team - covering everything from finding suitable accommodation in Heidelberg to tips on sight seeing and resturants. Turning knowledge into success The Print Media Academy is the only global training and communications center for the graphic arts industry. It enables Heidelberg's customers and interested parties to respond effectively to the changing market needs with the help of advanced practical training. The comprehensive range of qualifications on offer includes seminars, workshops and Heidelberg product training courses. Heidelberg's employees are also trained in this center. The Print Media Academy also offers a platform for cross-industry workshops and trade events. The Print Media Academy has an international network of branches, with academies in the USA, China, Malaysia, Japan, Russia, Brazil, Egypt and Australia. The headquarter of the Print Media Academy was opened in April 2000, the company's 150th anniversary year, and has established itself as a focal point for the graphic arts industry. Details on the Summer University program can be downloaded from the Internet from: www.heidelberg.com For queries and application information regarding Heidelberg's Summer University, contact: [email protected]