Cheryl Hartley, a digital printing and publishing pioneer and marketing expert, Cheryl has helped companies develop workflow and new business development strategies that ride the information wave.  She has assisted companies in North America in areas such as creating strategic marketing plans, strategies that launch new businesses, and educating sales forces on how to deliver an effective value proposition.  Hartley has brought the knowledge and skills home, to help Kaye-Smith expand and grow their business opportunities.

Before joining Kaye-Smith, Hartley was the Solutions Development Manager in the Advanced Solutions Group at Xerox Corporation, where she was responsible for the workflow and business development strategies for the commercial print marketplace.  Prior to that, she was the Product Marketing Manager for North American Agent Operations at Xerox, where she was responsible for all marketing and field deployment activities for the division, including business strategy, marketing communications, sales force and specialist training and integration strategies related to the color digital print business.

She was a frequent speaker at industry events and a sought after presenter at business development workshops that craft the new conversations for “the New Business of Printing.”

Hartley is pleased to have joined forces with Kaye Smith in Renton WA. She plans to help them leverage their significant investments in Xerox technology, IT infrastructure and data base management expertise to create world class marketing initiatives for their existing client base as well as other companies who are ready to thrive in today’s business environment.

She can be reached at:

[email protected]
Office – 425-227-3195