WhatTheyThink

Margie Dana and John Zarwan Launch New Survey

Wednesday, March 23, 2016

How Are Print Customers Interacting with Their Print Providers? 

BOSTON, MA and CHARLOTTETOWN, PEI Canada - Margie Dana is teaming up once again with industry consultant and researcher John Zarwan to write a white paper for PRIMIR on how today’s print buyers interact with printers and other print providers. Are they inviting printers into early discussions as campaigns are developed, or do they contact printers once jobs have been specified? Are print buyers still the primary contact for printers within organizations that use print, or has this responsibility shifted to other departments? 

“We wanted to understand how and when print buyers interact with their print partners. It will also mean we can compare the results with those of our last two print buyer studies (done in 2013 and 2014),” said Margie Dana.

Dana and Zarwan developed the online survey to focus on the key print-related responsibilities these customers have. For the first time, print providers are invited to participate, as Dana and Zarwan are keen to learn who printers target when they’re developing business, and with whom they ultimately develop relationships.

The team will publish their results in a white paper for PRIMIR and will offer a summary to those who take the survey and provide their contact information. 

Print buyers, designers and marketers as well as printers, brokers and other print providers are eligible to take this survey.

The 2016 Print Customer Survey is accessible at https://www.surveymonkey.com/r/2016printcustomersurvey   (If clicking on the link causes a server error, kindly copy and paste it into your web browser.)