Masar, the printer in Dubai, gets full-flexible inline finishing system for new digital printing line

The printing company Masar Printing & Publishing in Dubai, United Arab Emirates, integrates the folding solution FoldLine from manroland web systems into its new digital printing workflow with a Kodak Prosper 6000 C. With this, Masar enjoys production flexibility and can actively adapt to readers’ behavior.

The FoldLine has reached the Middle East region. The manroland web systems finishing solution has already started production. With the order from Masar Printing & Publishing in Dubai, digital inline finishing equipment from Augsburg has entered another important printing market in the world. In the United Arab Emirates, technical advance is always in demand; everybody knows about the architectural masterpieces and high-tech fondness of the country. In the future, the FoldLine, in a workflow with a Kodak Prosper 6000 C, will ensure premium performance in the printing room.

“Masar is the first in the world to acquire the fastest digital press, Kodak Prosper 6000 C. That is why we decided to also invest in the highly developed FoldLine from manroland web systems in order to approach full and comprehensive flexibility between printing and finishing. We aim to run the Kodak Prosper 6000 C in multi-shift-operations, a one shop-stop from reel to delivering the final product – which exceeds the customers’ expectations,” comments Faisal Bin Haider, Chief Executive Officer, Printing & Distribution Sector at Dubai Media Inc.

He further adds, “Markets and customers are variable factors, their requirements may change in minutes. This is why the Kodak Prosper 6000 C was built to handle the full range of today’s print applications while still meeting the business goals of newspaper and book publishers as well as those of direct-mail service providers. By gathering these technologies under one roof, Masar Printing & Publishing will have a competitive advantage, providing the local and regional customers with key solutions for making minute differences in delivering the product at the right cost, quality, and quantity, and right on time.”

The world’s most modern FoldLine
The fully-equipped FoldLine for Masar will have all the possible options for maximum flexibility during production and it will be the most efficient system of its class worldwide. From book blocks to newspapers and glued, as well as stitched commercial products, everything can be produced with the folding aggregate. “Masar is always committed to gettting the best out of the technoogy, be it with its LITHOMAN or now with digital printing. We want to support them in this, with our digital know-how in hardware and software,” explains Christoph Blank, Executive Sales Manager at manroland web systems. With the software plugins (WorkflowBridge and MasterQ) from manroland web systems as an extension to the Kodak workflow, the customer can optimize, sort, and verify job sequences. The entire configuration is designed inline to fully utilize the processing benefits of digital printing at a maximum production speed.

Developing digital business models
“Masar always thinks of the future and is setting a standard early on with investments in digital printing,” acknowledges Ziegler. “This way, the customer can digitally rebuild products from the offset sector and additionally develop in-house digital innovations.” Masar responds to the changes in media behavior with its entrance and investments in digital printing. Right now, it is very important for the printer to establish flexible business models. These include personalized advertisements in newspapers, as well as personalized flyers, booklets, and brochures. They also aim to boost production of book blocks.