Print Media Centr, Avanti, and Domtar Paper to present Pre-Conference Program at Xploration 16

Friday, February 26, 2016

The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success 

TORONTO – Avanti Computer Systems Limited, a leading provider of Print MIS, today announced that it will co-present a pre-conference program with Print Media Centr and Domtar Papers as part of Xploration® 16, being held April 5-7 at the Caribe Royale Orlando in Orlando, Florida.

Joanne Gore, Marketing Director at Avanti, Deborah Corn, Principal at Print Media Centr, and Vanecia Carr, Director of Marketing, Printing & Publishing at Domtar, will present the 5-hr workshop for printers in conjunction with Xplor International’s pre-conference offerings. The hands-on session is designed to help printers navigate and conquer the challenges of selling print and reaching new customers in today’s digital landscape through targeted messaging, marketing, and relationship-building strategies.

“In addition to being a member of the print industry for over thirty years, I am also an Xplor board member”, states Joanne Gore, Marketing Director, Avanti. “I’m honoured to share my passion for all things print and marketing through an association that I value.” 

“Our workshop is designed to help printers break through the cold-call clutter, understand what today’s buyers really care about, and how to communicate with them”, said Deborah Corn, Principal, Print Media Centr. “Having Domtar and Avanti as workshop partners adds incredible value as they bring decades-worth of print industry and marketing expertise to the table. They understand how to create successful relationships with customers.”

The workshop will cover topics including: how to create internal and external messaging; marketing and communication best practices; becoming a partner and trusted resource for customers and prospects; and creating tangible relevance with Millennials through relationship building and targeted messaging. The workshop will culminate with attendees putting their learnings into an actionable plan to earn the business of a new (mock) company seeking print partners. 

The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success takes place Monday, April 4, 2016 from 10:30AM-4:00PM and is open to printers and print shops of all sizes. Attendees can see the full workshop agenda and register at: www.xplor.org/ultimate 


Registration for The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success can be purchased independently, or as an add-on to Xploration 16 conference registration for $99.00 USD, and includes morning and afternoon coffee service, and lunch.