The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success 

Lutz, FL - Xplor International, the worldwide electronic document systems association, today announced, a pre-conference program presented by Print Media Centr, Domtar Papers, and Avanti as part of Xploration^® 16, being held April 5-7 at the Caribe Royale Orlando in Orlando, Florida.  

Deborah Corn, Principal at Print Media Centr, Vanecia Carr, Director of Marketing, Printing & Publishing at Domtar, and Joanne Gore, Marketing Director at Avanti, will present the 5-hr workshop for printers in conjunction with Xplor International’s pre-conference offerings. The hands-on session is designed to help printers navigate and conquer the challenges of selling print and reaching new customers in today’s digital landscape through targeted messaging, marketing, and relationship-building strategies.

Print Media Centr provides information and resources to the global print, customer communications, and integrated marketing community. With well over 100,000 followers across social media platforms, Print Media Centr has established itself as a major influencer in the industry.  

“Our workshop is designed to help printers break through the cold-call clutter, understand what today’s buyers really care about, and how to communicate with them”, said Deborah Corn. “Having Domtar and Avanti as workshop partners adds incredible value as they bring decades-worth of print industry and marketing expertise to the table. They understand how to create successful relationships with customers.”

The workshop will cover topics including: how to create internal and external messaging; marketing and communication best practices; becoming a partner and trusted resource for customers and prospects; and creating tangible relevance with Millennials through relationship building and targeted messaging. The workshop will culminate with attendees putting their learning’s into an actionable plan to earn the business of a new (mock) company seeking print partners.  

“This pre-conference program is relevant to what is going on in the industry and a great addition to Xploration 16”, says Skip Henk, President and CEO of Xplor International, “This five hour workshop is packed with information that will provide ideas and actionable steps to help printers drive sales and customer relationship results.”

The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success takes place Monday, April 4, 2016 from 10:30AM-4:00PM and is open to printers and printshops of all sizes. Attendees can see full workshop agenda and register from: www.xplor.org/ultimate 

Pricing

Registration for The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success can be purchased independently, or as an add-on to Xploration 16 conference registration for $99.00 USD, and includes morning and afternoon coffee service, and lunch.