Mohawk Introduces New Swatchbook Featuring The Curious Collection
Friday, February 19, 2016
Press release from the issuing company
Cohoes, NY – Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, unveils a new swatchbook featuring The Curious Collection.
The Curious Collection of fine papers is manufactured by Arjowiggins Creative Papers and distributed exclusively by Mohawk in North America. The collection is a line of extraordinary papers for special projects that call for saturated color and unusual texture, featuring seven unique and tactile grades:
Curious Translucents: Naturally translucent papers for use with designs where layering or show through is desired.
Curious Particles: A 100% recycled flecked paper with inclusions for added interest.
Curious Metallics: A rich, glittering alloy adds a shimmery, visual appearance and tactile texture in 24 fashion-forward and complementary colors.
Curious Cosmic: Shimmery reflective colors with an extraordinary soft matte metal effect and a remarkable, patented tactile feel.
Curious Matter: An innovative paper featuring potato starch to create an intriguing tactile experience.
Curious Touch: A deep soft matte texture as remarkable as it appears.
Curious Skin: Distinctive surface and saturated, bold colors invite recipients to touch and feel.
The new swatchbook features the entire line of papers (150 skus) within The Curious Collection. The Curious Collection is manufactured with FSC Certified pulps, using renewable energy credits (RECS) from Green-e® certified energy sources.
“We know that materials matter, and we believe The Curious Collection uniquely complements our legacy collection of Mohawk fine papers,” said Bart Robinson, Senior Vice President, Marketing, Mohawk.
Every color, texture and basis weight available within The Curious Collection is represented across four stunning waterfalls of paper swatches. The new swatchbook also features stock listings and helpful printing tips for each of the grades.
The cover of the swatchbook is printed on Curious Collection Metallics Ice Silver 111 cover/300 gsm. Details pages are printed on Conqueror CX22 Diamond White 80 Text/120 gsm.
Companion Piece: Mohawk Maker Quarterly Issue Eight
The recently released eighth issue of the Mohawk Maker Quarterly is printed on eight distinctive colored and textured papers drawn from the Strathmore portfolio and The Curious Collection, and designed to be a companion piece to the new Curious Collection swatchbook.
The Mohawk Maker Quarterly issue eight demonstrates how colored and textured papers can enhance design, and the publication showcases UV and conventional offset printing on colored and textured papers as an affordable, high-impact way to use paper to elevate any printed project.
To illustrate the beauty and range of options available within The Curious Collection, the publication features 32 full tabloid spreads printed on five different Strathmore papers, interspersed with short sheets printed on uniquely textured and richly colored papers from The Curious Collection:
To view The Mohawk Maker Quarterly online or to sign up to receive an issue, visit www.mohawkconnects.com/cultureofcraft.
Post a Comment
Copyright © 2019 WhatTheyThink. All Rights Reserved