SGK’s Brand Development and Deployment Groups Honored with PAC Global Leadership Awards
Wednesday, February 17, 2016
Press release from the issuing company
PAC Awards Recognize Brand Innovation, Package Design, and Brand Execution Excellence
TORONTO, ONTARIO - SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced today that Anthem and Schawk have been honored with Gold and Silver PAC Leadership Awards for brand innovation, packaging design, and brand execution excellence.
The 2016 PAC Global Leadership Awards is a global competition open to all packages or processes, designed, manufactured and sold anywhere in the world. PAC drives for progressive change in the packaging value chain through leadership, collaboration and knowledge sharing.
Wendy Kufeldt, managing director of Anthem’s Toronto office, said: “We are honored to receive these distinguished awards. Through packaging, our job is to translate the product’s intrinsic appeal into a connection that resonates with consumers at shelf, to drive purchase and repurchase. Leveraging strategic design to inspire at the moment of truth is at the heart of a successful brand.”
In the PAC Global Leadership Awards competition, Anthem (Canada) was awarded for brand innovation and packaging design excellence:
Gold: SunRype Organics Fruit & Vegetable Snack
Brand Marketing, New Brand (Food & Beverage). Client: Sun-Rype Products Ltd.
Gold: PSP GO!
Brand Marketing, New Brand (Non-Food). Client: RW Packaging
Anne Dean, vice president of brand deployment at SGK, who leads Schawk’s Toronto office, said: “It is gratifying to be recognized for the value we bring to our clients’ business. These awards affirm Anthem and Schawk’s ability to help companies drive brand performance.”
In the PAC Global Leadership Awards competition, Schawk (Canada) was awarded for its premedia expertise and brand execution excellence:
Gold: Keurig Green Mountain Coffee Reserve
Package Innovation: Paperboard. Client: Keurig Green Mountain Inc.
Gold: Keurig Green Mountain – Starbucks Holiday Blend
Package Innovation: Paperboard. Client: Keurig Green Mountain Inc./Starbucks
Silver: Lindor Truffles
Package Innovation: Flexible Packaging. Client: Lindt & Sprüngli
Kufeldt concluded: “Anthem and Schawk Canada are fortunate to collaborate with clients that understand the power of packaging design to inspire action at shelf. Our ability to deliver end-to -end packaging development and deployment solutions through our combined team of functional experts is unique, powerful and highly efficient for our clients.”
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