Mohawk Releases Eighth Issue of Award-Winning Maker Quarterly Publication
Friday, January 29, 2016
Press release from the issuing company
Publication is printed on a combination of tactile and expressive fine papers
Cohoes, NY – Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announces the release of the eighth issue of the award-winning Mohawk Maker Quarterly publication.
Mohawk Maker Quarterly issue number eight explores the concept of feel, and was designed by Hybrid Design, San Francisco, CA. Dora Drimalas, Principal of Hybrid explains, “Feel is a sensation that is more than the sum of its parts, it is inextricably linked to our senses. It is the special thing that happens when multiple senses conspire to take you down the same path.”
“At Mohawk, we embrace the idea that the medium is just as important as the message in creating the ideal experience for an audience. It’s the cornerstone of our brand and the hallmark of building emotional connections. We agree with the claim that customers don’t necessarily remember what you do for them as much as they remember how you made them feel,” says Chris Harrold, Mohawk’s Vice President of Business Development and Creative Director.
Demonstrative of medium and message, the Mohawk Maker Quarterly issue eight is the most bold and ambitious of the Maker Quarterly series in its imaginative use of eight distinctive colored and textured papers drawn from the Strathmore portfolio and The Curious Collection.
Mohawk was recently named the exclusive North American distributor for The Curious Collection, which is comprised of seven beautiful, tactile grades of extraordinary papers, including Curious Translucents, Curious Particles, Curious Metallics, Curious Cosmic,
Curious Matter, Curious Touch and Curious Skin.
Mohawk will soon launch a new swatchbook featuring the entire line of Curious Collection papers, which are manufactured with FSC Certified pulps, using renewable energy credits (RECS) from Green-e® certified energy sources.
The cover of Mohawk Maker Quarterly issue eight is printed on Strathmore Wove, Riveria Rose, one of four Strathmore Heritage Collection colors introduced in 2015, and inspired byThe Strathmore Archive. The cover illustration by Olimpia Zagnoli is the fourth in a series of illustrated covers featuring bold, beautiful patterns.
“With the Mohawk Maker Quarterly issue eight’s theme, ‘feel,’ we wanted the cover to jump out and grab you, to compel you to pick it up, to feel it physically, but also emotionally. Olimpia's vibrant, unexpected color combinations and simple expressive characters were the perfect vehicle for that fun, emotional celebration,” says Caleb Kozlowski, Design Director, Hybrid Design.
The publication’s finished size is 9.75 inches x 13.25 inches, and features full tabloid spreads printed on five different Strathmore papers, interspersed with short sheets (7.2 inches x 13.25 inches) printed on uniquely textured and richly colored papers from The Curious Collection:
According to Mohawk’s Chris Harrold, “Mohawk Maker Quarterly issue eight can easily be taken apart to encourage further discovery of these beautiful papers, the printing process used and the impeccable design elements. Paper takes center stage in this issue showing each grade’s unique ability to carry the photography and illustration featured throughout.”
Mohawk Maker Quarterly issue eight includes the following features:
“Even if we’re not always able to say quite how objects make us feel, we all sense a spirit, better or worse, that emanates from a given set of objects.” – Alain de Botton
The following Champions of Craft are profiled in Mohawk Maker Quarterly issue eight:
The Mohawk Maker Quarterly issue eight was skillfully printed by Sandy Alexander, Inc., Clifton, NJ, using conventional and UV inks.
To view the publication online or to sign up to receive future issues of the Mohawk Maker Quarterly, visit www.mohawkconnects.com/cultureofcraft.
Post a Comment
Copyright © 2018 WhatTheyThink. All Rights Reserved