Expands market coverage to bring value to more companies

CHICAGO, ILLINOIS - BLUE Software, the software-as-a-service (SaaS) provider of BLUE^TM, the leading Brand Lifecycle Management (BLM) platform, announced today a Professional version for mid-size companies wishing to gain the benefits of BLUE in an out-of-the-box manner with affordable, monthly subscription pricing. With BLUE Professional, companies developing packaging and marketing materials can get up and running and realize cost savings in mere days. For these new users, BLUE offers the ability to begin routing and approving packaging and marketing materials without the cost of configuration for their specific workflow. 

“Until now, a right-size software option that can grow and mature with a company simply hasn’t been available. There has been ‘opening price point’ software, which companies may adopt, but quickly outgrow because it lacks deep capabilities, reliability and scalability.” explained Stephen Kaufman, BLUE’s Chief Product Officer. 

Kaufman continued: “But now we’re offering, for the first time ever, an option that you cannot outgrow. Companies can subscribe to some of BLUE’s enterprise-level software capabilities at a quick-start price, then upgrade seamlessly at their own speed without the need for costly migration later.”

Jeremy Bjork, Chief Marketing Officer at Wise Foods, remarked: “I had used BLUE at a large consumer products company and at a small nutrition company in the past and wanted to put my new team on BLUE right away when I joined Wise Foods because I know how BLUE streamlines the packaging workflow and its related communications. We are delighted to be early adopters of the Professional version because it fits both our needs and our budget.”

“We’re proud to make available our most essential components of BLUE to customers who never thought they could afford such capabilities before,” said BLUE Software CEO, Scott A. Strong. “We are thrilled to now help more types of companies solve more of their marketing workflow, asset management and collaboration challenges with our robust software.”