Minneapolis, MN - GLS / NEXT Precision Marketing, a strategic marketing technology company, announces it has elevated Jayme Wisely to Chief Executive Officer/President. Most recently, Wisely has served as COO/President where he led the executive team and spearheaded a strategic evolution from a Printing Impressions Top 100 North American printing company to a broad-based marketing technologies organization. The move follows the team’s successful implementation of several integrated marketing, digital and print manufacturing initiatives, including the acquisition of the marketing agency NEXT in 2012.

GLS Companies founder Gary Garner remains as Chairman, transferring the day-to-day responsibilities of the company’s strategy and operations to Wisely and the company’s executive leadership team. Garner will serve as an industry ambassador and consultant to the GLS / NEXT senior leadership team.

“Five years ago we initiated a strategy to transform our company into an end-to-end marketing solutions organization, and in that time our team has exceeded expectations in delivering customer value,” said Garner. “With the strides we have made, I’m very confident in our success moving forward with the company’s vision and Precision Marketing strategy, led by Jayme and our leadership team.” 

GLS / NEXT Precision Marketing provides marketing solutions that align with the actions and expectations of today’s empowered buyers, in tactics from search-driven content strategies, to highly individualized and segmented direct marketing campaigns with connected digital engagement. The organization offers a comprehensive suite of marketing and technology solutions including marketing insights, strategy, creative services, publicity and media presence, connected multi-channel digital and print solutions, secure data processing and handling, extensive capabilities for global deployment, performance measurement and advanced program management tools.

“Precision Marketing is the cornerstone of our strategic vision which uses emerging technologies in digital and print to shape how buyers connect to brands,” said Wisely. “I’m proud that the strategies we formulated in 2012 have materialized into an innovative approach for our customers. We’ve assembled a tremendous team of marketing, creative, digital and print specialists to deliver unparalleled value to the market. We now have the abilities to authentically provide multi-channel marketing solutions to a broad set of customer needs.”