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Wausau Paper releases second edition of "Inspired Color"

Tuesday, January 20, 2009

Press release from the issuing company

WAUSAU, WISC. - Imagine the sunset no longer a mixture of red and yellow or the ocean merely a sea of dark black against a plain white sky.  If the world only came in black and white, what would be the source of inspiration? From the chocolate walls of a favorite room to the vivid flowers in a green pasture, color enhances the most ordinary of objects.  Wausau Paper's newest print piece and second edition of "Inspired Color," illustrates how color inspires and transforms a blank canvas into a lively design.  Descriptive words from the pages of a novel, to the scripts and settings for a blockbuster hit, Wausau Paper once again demonstrates how creative artists and subject matter experts from many genres use color to enrich their work.
"Knowing the importance color can add to a design, Wausau Paper wanted to create another resource to show the interesting techniques and combinations that can be used with our colored paper," said Jeff Fox, director of marketing for Wausau Paper's Printing and Writing sector.  "We are excited to share the unique stories of each artist represented and hope that graphic designers will find their own inspiration through the pages of this piece."
Color is a powerful way to communicate an artist's brand or voice without words or sounds.  "Inspired Color" reveals how utilizing particular color combinations and print techniques can convey the desired emotion of a design.  For example, pairing Royal Metallics® Majestic Blue™ with the shimmer of silver ink creates an extravagant introduction to the piece.  As the contrast generated by printing an image of porcelain pottery on the subtlety textured Royal Linen™ Charcoal constructs a three-dimensional effect; simply match gray and black with two hits of opaque. Leveraging its broad portfolio of colored and textured papers, Wausau Paper illustrates the versatility and potential its papers can produce.
Color is a universal component that transcends culture and time.   From a tiny island village in Denmark to an urban aerie in Manhattan, color is the one element everyone understands.  Fifteen thought leaders from differing fields such as architecture, theater, literature, interior design, film and television were asked to offer their thoughts on how color inspires and influences their work.  David Bromstad, interior designer and host of HGTV's "Color Splash," brings a color sense to every project, depending on how bold or neutral a client wants to be, color will always serve as either the focal point or accent to every room he designs.  Other artists featured in the piece include: "Pleasantville" film director, Gary Ross; theater director, Lou Bellamy; landscape architect, James Van Sweden; and mobile sculptor, Ole Flensted.
Each section of "Inspired Color" includes artist commentary, quotes and samples of their color inspired craft. While how each artist applies color to their work is different, the importance of its presence is inherently the same. "Color is huge. It is so instinctual for me, it's just always there," David Bromstad.




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