InfoTrends/CAP Ventures Launches Major In-Plant Study
Tuesday, June 08, 2004
(Weymouth, MA) June 4, 2004… InfoTrends/CAP Ventures announced today the launch of a new multi-client study entitled Corporate Printing Services: The European In-Plant Printing Opportunity. The study will provide a detailed look at today’s corporate print services environment, identify trends impacting their operation, and develop a picture of the corporate printing services department of the future. InfoTrends/CAP Ventures estimates that there are more than 10,000 in-plant shops in Western Europe. The in-plant segment accounted for 40% of high-speed print on demand monochrome cut sheet installations in 2003, and over a third of all placements of 24+ ppm colour devices in production environments. At the same time, in-plant establishments are among the main users of mid-range monochrome and colour printing/copying equipment. “Despite its relative market importance, in-plant printing is the least understood segment of the printing industry, “commented Catherine Charlery, European Group Director at InfoTrends/CAP Ventures. “Our study will help subscribers better assess opportunities that lie ahead of them and formulate a vision of the European in-plant shop of the future.” This study will probe the speed and nature of the migration to electronic distribution, as well as the impact of the proliferation of distributed multifunctional peripherals on print volumes. It will determine the current penetration and volume of digital printing in Europe and the expected future share of monochrome and colour volumes. The results of the study will provide subscribers with the information necessary to: Prioritise product and market opportunities Understand the size and growth potential of the corporate printing services market in Europe Understand how the market is segmented Understand the trends impacting the corporate printing services market Identify new business opportunities Support strategic planning for products and services Improve sales and marketing activities in key market segments Understand the purchasing process and the impact of technology on that process Identify who is responsible for determining how corporate printing services will be provided Understand customer perceptions and requirements Determine service and support requirements Identify potential growth opportunities and value-added document services Determine pricing strategies Research for this study will consist of 400 interviews with corporate print service executives, complementing existing extensive secondary research. The interviews will help subscribers understand the structure and configuration of corporate printing services, the extent to which outsourcing is used or planned, and the process by which users can choose to utilise outside resources. Current state and planned spending for equipment software and services will also be covered. Countries surveyed will include France, Germany, Italy, and the United Kingdom. To learn more about the study or to sign up as a client, please contact Alison Hipp at (781) 616-2100 or via e-mail at firstname.lastname@example.org. Early subscriber discounts are available until June 30, 2004.