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Appleton Coated announces new product and innovation roles

Thursday, December 17, 2015

Press release from the issuing company

Combined Locks, Wis. - Appleton Coated’s senior vice president of marketing and customer service, Ann Whalen, announces the following new appointments which are effective immediately: 

John Mazuroski is promoted to the new role of executive director, uncoated and specialty products. In this new position, he will lead the company’s marketing strategy and execution in the uncoated and specialty markets. John began his career at Newton Falls in 1981 and transitioned to Appleton Coated (then part of Appleton Papers) in 1995 for the launch of Utopia.  Mazuroski brings 34 years of business development, marketing, product development and sales experience to his role, most recently as manager of new product development at Appleton Coated. In his leadership role, John also joins the Appleton Coated executive team. He reports to Ann Whalen.

Jim Bird will join Appleton Coated in the new position of product manager – uncoated and specialty products.  Jim was previously employed by Appleton Coated as a sales representative in the Ohio market from 2002 until 2010. Jim rejoins Appleton Coated with 30+ years of experience in sales, distribution, product management, and business development experience in the uncoated and specialty market segments.  His most recent experience was in sales with Boise and as business development manager of uncoated/specialty products with Finch Paper. Jim received a bachelor of science from Ball State University. Jim reports to John Mazuroski. 

Amy Ambos is promoted to the new position of product manager – inkjet products. Amy brings 26 years of experience to her role. In her most recent position - marketing specialist, publishing and inkjet - she played an important role in the company’s successful entrance into web inkjet paper while managing the role of inside sales and customer service for publishing customers. In the product manager position, Amy will have responsibility for executing on the company’s growth plan for coated and uncoated inkjet products, including defining and promoting the segment’s product and service offering. She reports to John Mazuroski.

Jenni Birkholz is appointed to the position of senior marketing specialist – publication papers and sustainability. She will serve as primary liaison for Appleton Coated book publishing customers and has responsibility for communications with customers regarding sustainability matters, as well as the coordination of the company’s important environmental certification programs. Jenny brings 15 years of experience to her new role starting with Arjowiggins Fine Papers in 2000, joining Appleton Coated’s marketing team as the fine papers product specialist in 2009.   In June 2015, she added the responsibilities for sustainability. In her dual roles, she reports to Mike Baker, director publishing and Ferko Goldinger, marketing manager. 

Whalen comments, “The new roles and reporting structure directly reflect Appleton Coated’s commitment to product diversification and our successful growth in uncoated and specialty markets.  These business segments, including the inkjet products, require dedicated resources to continue building on our accomplishments in these markets.”

Adds Mazuroski, “We feel these latest organizational moves not only position Appleton Coated at full strength for continued growth in new and expanding markets, they reaffirm our strong commitment to growth and innovation in all areas of paper and substrate manufacturing.”


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