NEW YORK & NORTH LAKES, Queensland, Australia – In this day and age, it is vital for local businesses to reach out to potential customers in various ways. While direct marketing is crucial to building a viable small business in your area, search engine marketing should also be utilized to help entrepreneurs generate qualified leads in the digital era. 

As a franchisor with a proven business-to-business model that has been time-tested over 40 years, Minuteman Press International strives to innovate and help owners grow their businesses. By offering a dedicated search engine marketing program, Minuteman Press franchise owners can reap the benefits of quality business leads that come right to their digital doorsteps. 

Wayne Herman owns his Minuteman Press franchise in Brooklyn, serving the highly competitive New York City Metro Area. Wayne has taken full advantage of the Minuteman Press SEM program, explaining, “I signed up for the Minuteman Press SEM program right when it rolled out. I would say it has helped me double my business since the introduction of the search engine marketing program. I do 50 percent of my business in Manhattan, so it helps me advertise in those areas where door to door marketing isn’t practical for numerous reasons.”

Meanwhile, Peter Powlesland, Minuteman Press franchise owner in North Lakes, Queensland, Australia, is a firm believer in using search engine marketing to boost business growth. Powlesland says, “The Minuteman Press search engine marketing program simply works for me. I am able to get several new customers every week simply by joining the program, and it has really been a huge help.” 

“The SEM program that is made available to all of our franchise owners is simply another way we try to help them grow their businesses,” states Chris Jutt, Minuteman Press Area Manager for New South Wales and Queensland, Australia. He adds, “Peter Powlesland knows how to build his business by combining direct marketing with SEM, and it is great to see the results he’s been getting in terms of customer growth.”