Located directly across from the Nationwide Children’s Hospital, Ronald McDonald House (RMHC) of Central Ohio is the largest Ronald McDonald House in the world. The Ronald McDonald House provides a home-away- from-home for seriously ill children and their families. RMHC of Central Ohio serves over 4,500 families from around the world and provides nearly 50,000 nights of rest annually. The House has 137 guestrooms, common spaces for families to spend time with each other, a rooftop garden, and five single-family homes for long- term stays, and a computer room.  

In 2014, the Columbus Ronald McDonald House underwent a large expansion project, which included a remodeling of the computer room sponsored by Nationwide. For the expansion, Ohio-based creative agency ZenGenius reimagined the computer room as a more interactive, family-friendly space that would engage both kids and parents. 

ZenGenius Principal Joe Baer immediately thought to use Visual Magnetics repositionable, layerable magnetic receptive materials to create an interactive wall installation. Visual Magnetics proudly donated materials to the Ronald McDonald House to help create a layered wall installation with die-cut pieces that move around on the wall.

The ZenGenius team used Visual Magnetics materials to design an interactive map that kids could use to place small icons of people, landmarks and other symbols around the world map. Rich blue map illustrations, a subtle celebration of the Nationwide brand, are set against a neutral grey background to contrast playfully with colorful die-cut icons. These elements add a joyous, kid-friendly feeling to what would normally be considered a more adult space. Clipboards and frames were all mounted with Visual Magnetics’ patented InvisiLock magnet and locked on to the wall, allowing them to be removed or repositioned easily by staff at the facility.