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Venture Solutions chooses Alwan Color Management Suite for brand color integrity

Tuesday, December 08, 2015

Press release from the issuing company

Leading digital print service provider adds Alwan ColorHub and PrintStandardizer to Dallas-Fort Worth facility

LYON, FRANCE - Alwan Color Expertise, a world-leader in color management and process control software announces the successful implementation of its color management suite - ColorHub and PrintStandardizer - at the Dallas-Fort Worth facility of Venture Solutions. Venture Solutions specializes in full-color variable digital printing and eSolutions channels, such as email, SMS, web and mobile. They serve clients in highly-regulated industries such as mortgage, banking, insurance, healthcare retirement services, and utilities. Venture Solutions has two production facilities, Minneapolis-St. Paul, Minnesota and Dallas-Fort Worth, Texas, that are 100% digital print operations, featuring digital presses from Xerox, Oce and Konica-Minolta in their production environment. 

“Our clients are meticulous about the integrity of their brand color throughout the entire run, however color can drift on a digital press during a print run of over 2 million personalized financial transaction statements. In the beginning, we had no way of assuring our customers that we could match their brand color on a consistent basis,” says Dave Schuller, Director of IT Support. “With client demand moving us to get serious about color management, we first adopted Alwan ColorHub and PrintStandardizer for our Minneapolis operation. Delivering consistent color quality has enabled us to experience double-digit growth in new customer acquisition in 2015,” states Schuller. “In addition to maintaining accurate brand colors, serving clients in the insurance and medical vertical markets requires printed collateral materials that are people-focused. This requires printing accurate flesh tones, which we are able to do now thanks to Alwan color management.”

“Based on the success in our Minneapolis operations, Alwan ColorHub and PrintStandardizer were installed in Dallas-Fort Worth in May of 2015. Alwan ColorHub automatically applies color management to each digital file we receive from our customers. PrintStandardizer automatically updates G7 curves to each digital press and subsequent paper type. This enables us to assign jobs to any digital press, using any paper substrate, in either one of our print operations,” continues Schuller. “For load balancing and customer delivery efficiencies, we will often print the same job in either Dallas or Minneapolis. Maintaining color consistency from plant to plant enables us to achieve tremendous manufacturing efficiencies.”

 

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