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InnerWorkings and TruGreen Reveal Powerful Strategies for Direct Mail Campaigns

Tuesday, December 08, 2015

Press release from the issuing company

Global Marketing Execution Firm Hosts Free Webinar Highlighting Tactics Driving Customer's Success

CHICAGO - InnerWorkings, Inc., the leading global marketing execution firm, will host a free webinar on Wednesday, December 9 alongside customer TruGreen, the nation's largest lawn care company. The session, designed to help brands simplify their direct mail marketing supply chain, will showcase how InnerWorkings saved TruGreen $800,000 in postage and reduced its production and mail time by 35 percent.

"As a lawn care company, spring and summer are our busiest seasons. We send more than 100 million pieces of direct mail during a four-month span, so the stakes for us are even higher when it comes to costs and creativity," said Jennifer Brereton, senior brand marketing manager at TruGreen. "Working with InnerWorkings has enabled us to have full transparency into our spend and performance."

As one of the largest purchasers of print and leading direct mail innovators in the U.S., InnerWorkings cuts TruGreen's costs through aggregated buying. Additionally, InnerWorkings' team of direct mail experts works onsite at TruGreen headquarters and redesigns processes and formats to revolutionize outcomes. The relationship has continued to evolve over ten years of working together to optimize outcomes, drive innovation, and deliver top-notch results.

"From designing concepts that resonate with customers to managing complex relationships between print and digital departments, successfully executing direct mail campaigns can be really challenging for brands big and small," said Pamela Spain, senior director and direct mail expert at InnerWorkings. "Sharing TruGreen's story will help others strengthen their direct mail approach and ultimately improve their results."

To learn more about InnerWorkings and register for the webinar, visit bit.ly/DMinwk.


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