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Cross-Media Merges with Social Media at AppForum

Tuesday, January 20, 2009

Press release from the issuing company

Rockford, IL – On Wednesday, Jeffrey Stewart, VP of Technical Services at Trekk, will speak at the 2009 PODi AppForum in Las Vegas. His presentation, "Social Networks, Mobile Devices, Email and Direct Mail. Is this the Future of Direct Influencing?," looks at new ways to merge direct mail, cross-media and emerging social network and mobile channels.

The last year has seen a significant rise in the popularity of social networking web sites and communications via text messaging and mobile devices. Consumers are increasingly using online and mobile as preferred channels for communications, and when they are looking to buy, many look to social networks for recommendations.

Stewart will explain how these channels can be leveraged as part of cross-media direct marketing campaigns. He will discuss the trends driving this future and how relevant, personalized communications fit into these new channels. Attendees will also receive guidance on the networks that can provide viral messaging platforms and how they can be used to directly influence customer behavior.

The annual PODi AppForum is the only conference dedicated exclusively to digital printing applications. Thought-provoking sessions tackle productivity, operations, applications, technology, one-to-one campaigns, business strategies, selling and more. Print service providers and marketing experts learn the latest trends in selling and using digital print solutions and learn about the latest digital technology and services. Visit www.podi.org/2009AppForum for information.

PODi (www.podi.org) is an industry initiative with hundreds of member companies, including Executive Board members EFI, Hewlett Packard, Pitney Bowes, Quark and Xerox. PODi leads the evolution of the digital printing infrastructure by promoting interoperability through standards, and advances digital printing business opportunities through market development activities, including white papers, articles, independent reports and industry speaking engagements. Membership in PODi is open to companies and organizations involved in digital printing.

Trekk Cross-Media is a full-service marketing communications agency that combines strategic planning, creativity and best-of-breed technologies to deliver integrated communication solutions across new and traditional media. Its experience in variable data and web-to-print technologies over the past ten years has gained the firm national attention. Visit www.trekk.com.




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