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(Webinar Archive) Getting Inside the Brand: Developing & Deploying Brand Identity

Monday, November 23, 2015

Press release from the issuing company

Free WhatTheyThink webinar, sponsored by MarcomCentral, provided insight into new services for printing firms

WhatTheyThink today reported that more than 100 industry professionals registered to attend a free printing industry educational webinar, Getting Inside the Brand: Developing and Deploying Brand Identity. The session was moderated by WhatTheyThink Senior Editor Cary Sherburne and featured brand identity expert Mike Reinhardt of Monigle, and independent brand consultancy with a large portfolio of marquis clients. 

A free archive of the session is available by visiting WhatTheyThink.com and selecting the Webinars tab.

“This session was full of great information that gives printing firms insight into potential new business opportunities,” said Sherburne. “Mike shared the brand owner perspective on why going beyond simple web-to-print adds extreme value and used specific client examples to demonstrate the scope of possibilities open to printing firms, either by partnering with an expert like Monigle or on their own. If you have web-to-print or are thinking about implementing a system, You should take the time to listen to the session archive.”

Sherburne was joined by:

Mike Reinhardt, Senior Director, Brand Sustainability, Monigle. Monigle is one of the largest independent brand consultancies in the U.S. The company has been collaborating with leading companies to build hard working brands that resonate in the hearts and minds of people that matter and has more than 1,400 client stories that reflect this work. Clients include such well-known names as American Express, Bank of America, Carnival Cruises, General Electric, Logitech and Temple University.

“This session delivered significant insight that can have an immediate and positive impact on printing businesses,” said Eric Vessels, President of WhatTheyThink. ” We appreciate the generosity of MarcomCentral in sponsoring this important industry event, making it available to our viewers at no charge.”

About MarcomCentral

MarcomCentral®, formerly PTI Marketing Technologies®, is a leading provider of software solutions for print service providers since 2000.  Our core products include MarcomCentral Web-to-Print, a cloud-based Marketing Asset Management solution that produces web-based corporate marketing portals for brand management, asset distribution, and customized marketing materials, and FusionPro® VDP, scalable variable data publishing software that generate dynamic personalized marketing campaigns, automated VDP workflows, and custom web solutions.

A key component of the MarcomCentral solution is FusionPro. The FusionPro Variable Data Publishing Suite offers innovative marketing personalization tools to generate dynamic 1-to-1 marketing campaigns across a variety of mediums.

Today, more than 19,000 corporate customers use MarcomCentral solutions to serve over 2 million end users. 

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Data Analysis, Wide Format, Labels & Packaging, Production Inkjet and Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.


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