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FASTSIGNS Delivers Tactics for Helping Companies Move More Products During the Holiday Season

Friday, November 13, 2015

Press release from the issuing company

CARROLLTON, Texas - FASTSIGNS International, Inc., the global leader in the visual communications industry, is well-known for providing visual graphic solutions year-round to help companies of all sizes and industries. FASTSIGNS® centers worldwide provide consistently branded visual communications to help move merchandise during the holiday shopping season.

“We are encouraging customers to blend static signs with digital signage and to add digital marketing tools such as SMS text and videos to engage customers,” explained Drue Townsend, Senior VP of Marketing for FASTSIGNS International, Inc. “We help retailers extend their brand experience in multiple places to communicate promotional offers and build the brand using signs and visual graphics.”

Examples of the types of signs and visual graphics that help businesses boost traffic in-store include vibrant window graphics and attention-getting external signage including banners, flags, wall graphics and wrapped vehicles to entice prospects to come in. Examples of signs and graphics that help shoppers inside include digital and rack displays, posters and murals, floor and wall graphics, and directional signs that guide shoppers to higher margin items. 

Retailer Guerilla Labs, a start-up business focused on sports supplements, works with FASTSIGNS of Cherry Hill, NJ to help bring its ideas to life with consistent brand messaging. “Our signs, packaging and printed materials stand out and they get attention at industry shows, meetings and even our store,” Christopher Felice, CEO of Guerilla Labs said. “The attention to detail has helped set my company’s branding apart from others.”

According to Signs Sell: Harnessing the Power of Your Interior Advertising, 29 percent of shoppers make in-store choices based on information communicated by signage. In a consumer survey conducted by PwC, the top reasons shoppers buy in-store include being able to see, touch and try merchandise; and to get the product immediately. The report also notes that as online shopping continues to grow, retailers need to create unique, brand-defining experiences to keep customers coming back.


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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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