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Aurora Specialty Textiles Group to Lead Presentations in SGIA EXPO 2015 Digital Textile Zone

Wednesday, November 04, 2015

Press release from the issuing company

ATLANTA, GEORGIA - In response to the printing industry’s rapid shift to textile print media, Aurora Specialty Textiles Group,  Inc. (ASTG) will deliver two highly informative presentations at SGIA EXPO 2015 in Atlanta, Georgia, at the annual show of the Specialty Graphics Imaging Association. Both presentations will be held in the SGIA EXPO Digital Textile Zone, which is located on the show floor (Booth 627) in the Georgia World Congress Center in Atlanta, Georgia. 

Wednesday, Nov. 4, 2015 at 12 pm noon:  Aurora’s Director of Marketing for Print Media, Mark Shaneyfelt, will discuss Profitable Trends in Fabric Printing. In this comprehensive review of textile market trends, Shaneyfelt will cover the move to “green” textiles and what it really means; latex printing on fabrics; various wall graphics applications; textiles for interior design and backlit;  other stretch fabrics;  and frame graphics. Samples will be shown and discussed, as well as suggestions and caveats to consider in the production environment. 
Thursday, Nov. 5, 2015 at 12 pm noon: Aurora’s Christian Smith will discuss how to Shed the Fear & Join the Fabric Revolution. In this discussion, Smith will review common misconceptions related to printing on textile products. As the digital printing industry continues to grow at a rapid pace, more and more companies are drifting away from the traditional vinyl or banner applications typically used for POP, event signage and interior décor products, among others. This presentation looks at these ongoing trends, and reviews the knowledge attendees will need in order to put their company at the forefront of this digital revolution.  Smith is Aurora’s South Central Region Print Media Account Manager.
In addition, Shaneyfelt will be a featured speaker at an 11 am fabric industry panel on Wednesday, Nov. 4, that will also take place in SGIA’s Digital Textile Zone.
Who should attend: Company owners, management teams, production managers, sales managers and sales staff. The presentation is free to show attendees.
For additional information on these programs go to:


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