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Italy's Zechini Enters Packaging Market

Friday, October 02, 2015

Press release from the issuing company

Zechini brand, operating in the bookbinding and paper industry for more than 60 years now, is proud to announce its appearance in the LUXURY PACKAGING market: the newborn RevoBox line is now a reality (www.revobox.it).

This line is the groundbreaking and revolutionary series of equipment for the production of pure luxury containers, collapsible boxes and cases made in a completely automatic way and whose main features are their versatility and possibility of customization. They are the perfect business card for luxury goods and the ideal way to enhance as best as possible the qualities of every product.

By “luxury packaging” we mean a packaging that conveys to whom is buying it or to whom gets it as a present, a positive feeling, a joy, a longing for discovery, a “pleasant” experience: the goal is to convey the concept of exclusivity of the product through an immediate optic and tactile perception that can be translated into the concept of packaging experience. 

Appraising the product, turning a purchase into something unique and the giving/getting moment into something unforgettable, that is the goal that every packaging should aim at: shape, design, structure, materials and graphic, these are the elements used as a lever to strengthen brand identity and to influence the value customers detect. That’s when and how technology, design and fantasy got together satisfying this need, ending up with RevoBox.

RevoBox are the luxury boxes that: 
  • Convey the packaging experience
  • Meet the POP needs insofar as they do not take up precious space destined to products, and not to the packaging
  • Meet the needs of customers insofar as they (being produced in a completely automatic way) are cheap and their price does not influence the final price of the product
  • They have a GREEN soul and nature, they are ECO-FRIENDLY and ECO-SUSTAINABLE: they are made of cardboard and take up much less space during their transportation (RevoBox allows you to save up to 85% space more than a traditional rigid box – that means: a truck instead of 5 and just 1/5 of emissions!). In addition, they can be re-used.
Zechini, relying on its long-time experience in the bookbinding and paper industry, thanks to its new Department (designing and producing machinery for packaging) brings the features of Made in Italy – quality, style and focus on details – into the packaging world. In order to do this, Zechini cooperates with the main players of the luxury goods sector aiming at designing and developing exclusive packaging models that can be customized (countless possibilities of decoration and finishing) thanks to the advanced technologies belonging to its R&D Department.   
 
Lines, colours, materials, nothing is left to chance: Zechini – relying on its professionality, skills and technical-business knowledge – goes together with the customer through every development phase of their new packaging.

 

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Label & Packaging Editor

Jennifer Matt

Patrick Henry, Section Editor
Pat has covered graphic communications for nearly 30 years as a reporter, an editor, and a commentator.

 

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