Training prepares new printers for the wide-format inkjet arena

Fairfax, Virginia - The 2015 SGIA Expo (Atlanta, November 4–6) will showcase hundreds of wide-format technologies on the sold-out show floor, and nothing could prepare a new printer better than the Wide Format 101: Four Steps to Profitability workshop.

Beginning the day before the Expo on November 3, this half-day workshop (1:00–5:00 pm) will provide the basic training you need to make the best decisions for your wide-format digital printing business. The program is broken down into four critical sessions:

Introduction to Wide-Format
Dan Marx, SGIA 
The program starts with an overview of the advantages of wide-format digital technology, an introduction to the printing and finishing technologies used, and provides insight into today's most popular wide-format product and market areas. 

Understanding Color Management 
Jim Raffel, Colormetrix 
Learn how color management for wide-format digital requires specific considerations, and learn how even a basic, formalized approach to color helps companies successfully integrate this technology. 

Mastering Finishing Technologies 
David Goetter, Industry Consultant
The materials and finishing technologies utilized in wide-format production are essential to a successful end product and critical to achieving expected profitability. This presentation provides easy-to-understand strategies for ensuring quality and maximizing profit. 

Pricing & Selling Wide-Format 
David King, MarketKing 
This practical, business-focused session presents the final, critical steps to entering and achieving profitability in wide-format, presented by a proven industry veteran.

Register now* for this essential half-day workshop and get the most out of your 2015 SGIA Expo experience. Don’t wait! Registration prices go up after October 13. 

*Registration is facilitated through SGIA Expo registration.